I'm a Denim Expert—This New High-Street Collection Rivals Any Designer Buy

Sponsor Content Created With Free People

No fabric is more hard-working or versatile than denim. A classic pair of jeans can go from a coffee break to a dinner date with simple styling tweaks; a denim jumpsuit requires minimal effort to create a head-to-to look; the denim skirt, be it mini, midi or maxi, has remained a key style within fashion circles ever since its inception, and we can't forget the layering possibilities of a denim shirt or jacket. Denim truly does it all. This makes the hard-working fabric a true wardrobe hero, and high-quality styles will accompany you for a lifetime. With such versatility and longevity, it's no surprise that denim remains a focus every season. But come autumn, denim truly comes into its own.

To prepare for the new season, Free People's in-house brand We The Free has all of autumn's staples covered, with a particular celebration of all things denim. I've become somewhat of an expert when it comes to all things denim, and this collection ticks every single box. 


(Image credit: Courtesy of Free People)

Free People's East Coast roots give it a natural ease. This laid-back feeling is seen throughout its designs, which are classic with a modern edge. Its styles range from languid and comfortable to figure-hugging, allowing everyone to explore their personal style.

For autumn 2023, We The Free has released a considered collection focused on high-quality denim, leather and basics. Timeless styles are at the heart of this collection, each with a unique twist that adds a personal experience to getting dressed for the coming season. Various cuts and shapes ensure there's something for everyone in the edit.


(Image credit: Courtesy of Free People)

For We The Free, denim does not exclusively mean straight-leg jeans. The new collection explores trending wide-leg silhouettes, figure-hugging skinnies and ultra-oversized shapes. The collection offers variety through colour. Many of the styles come in a range of washes and striking hues. And to go with these denim styles, We The Free has classic tops and accessories to see you through this season and the next.

Ready to explore the new We The Free collection? Keep scrolling.


Up next: The Autumn/Winter 2023 Fashion Trends That Really Matter

Florrie Alexander
Acting Affiliates Editor

Florrie embarked on her fashion journey while studying French and History at university. Whilst studying in Aix-en-Provence, she began to write her dissertation on the history of fashion and the influence of Haute Couture, and landed her first role at Harper’s Bazaar. Following this, she interned for various publications including Elle, Grazia and Marie Claire before joining the fashion team at Conde Nast Traveller. There, she contributed to international photoshoots, styled pages and covers, and produced engaging digital content.

During a freelance period, Florrie honed her skills in editorial work in various digital and print publications including Vogue Italy and Departures magazine, as well as styling e-commerce photoshoots and personal shopping. Florrie actively pursues an in-depth understanding of fashion and jewellery, and after styling a jewellery cover shoot at Conde Nast Traveller chose to complete the De Beers Diamond Foundation course. Florrie first joined Who What Wear UK as a freelancer before becoming the Commerce Writer, blending both editorial and commercial content. Now, as the Acting Affiliates Editor, she monitors current trends, new-in styles, wardrobe heroes and how best to style them. In her downtime, Florrie can be found in her hometown of London, usually with a coffee in hand.