The 27 Best Under-£100 Products, Hands Down

last updated 27 September 2021

In Britain, we're blessed with some of the best affordable fashion the world has to offer, culminating in our beloved high street. I've always been a frugal spender, and in my decade tenure as a style editor, I've become something of a high-street shopping expert. So when my colleagues asked me to share my favourite under-£100 products for the season ahead, I was more than up to the challenge.

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Abi Omole wears a gilet, bra top and trousers, all from H&M.

I firmly believe you don't need to part with serious cash to get your hands on something exceptional or to assemble a high-end look. Case in point: All of the below. I spent the best part of an afternoon scouring each and every new-in section to bring you a concise edit of the best under-£100 products out there.

Spanning the stalwarts—think Mango, H&M and Zara—all the way to the under-the-radar brands fashion types would love to keep secret, I'm lifting the lid on the new season and showcasing the must-have pieces you need to look on-trend (and that won't bust your bank balance). If you're looking for a floaty dress to wear with your chunky boots or perhaps an It knit to pep up your sweater collection, keep scrolling to see my affordable fashion wish list.

SHOP MY UNDER-£100 EDIT

1. DRESSES

Topshop

70s Floral Puff Slv Midi in Multi

The ideal accompaniment to leather knee boots.

H&M

Dress

This is so chic, and I’m also taken with the matching satin trousers.

Sister Jane

Garden Pearl Midi Dress

I’m blown away by the detail on this dress.

2. OUTERWEAR

Mango

Quilted Jacket

There are no two ways about it—this will sell out.

Marks and Spencer

Checked Fringed Shacket With Wool

I recently ordered this shacket and can confirm it looks excellent with jeans and knitted dresses alike.

Brown Longline Teddy Borg Coat

I did a double take when I saw this price—so much coat for so little dough.

3. TOPS

River Island

RI Studio Cowl Neck Tie Blouse

Say hello to your new going-out top—in on-trend Kermit green no less.

Uterqüe

Pleated Shirt With Faux Pearl Detail

I’m a sucker for white blouses with pretty details.

& Other Stories

Fitted Flare Cuff Shirt

Iterations of this retro print keep cropping up.

4. TAILORING

COS

Single-Breasted Tailored Waistcoat

If you still haven’t bought into the waistcoat trend, this is the perfect piece to do so with.

Warehouse

Clean Wide Leg Trousers

These trousers come with a matching shirt, and they look so stylish worn together.

Zara

Double-Breasted Blazer

Switch out your classic black blazer for an equally timeless khaki one.

5. MIDI SKIRTS

& Other Stories

A-Line Midi Skirt

Wear this skirt with camel shades for an expensive-looking shade pairing.

H&M

Calf-Length Skirt

Call off the search—I’ve just found the chicest black skirt.

Zara

Floral Print Skirt

Hands down the most flattering skirt I’ve seen in a long while.

6. HANDBAGS

Charles & Keith

Burgundy Zadie Padded Shoulder Bag

This cult bag has just been restocked in all colours, and the burgundy is autumnal perfection.

Reserved

Leather Baguette Bag

Cream or white arm candy will make any outfit feel fresher, particularly when it comes in such a sleek silhouette.

JW Pei

Gabbi Bag in Grass Green

This bag has been all over Fashion Week—now, it’s all over my wish list.

7. JEANS

Arket

Barrel Leg Jeans

Like the rest of the fashion world, I’m trading in my skinnies for slouchy denim.

Hollister

Cargo Dad Jeans

The contrast pockets are so cool.

Karen Millen

Curve Seamed Wide Leg Jean

Front-seam jeans were big on the autumn runways. I’ll be paying homage with this frugal pair.

8. SHOES

H&M

Chunky Leather Boots

I swear everyone will assume these boots are designer. Keep the receipt as proof.

Zara

Shimmery Mid-Heel Slingback Shoes

These heels feel very Mach + Mach. I've just ordered them for a wedding I'm attending in October.

Mango

Leather Penny Loafers

I live in loafers from September to April, and this Mango pair looks so expensive I simply can’t resist it.

9. KNITWEAR

And/Or

Rachel Stripe Round Neck Jumper

I love this colourful take on a classic Breton-stripe knit. If you prefer cream and black, rest assured it also comes in that combination.

House of Sunny

Waterloo Sunset Zip-Front Knit

House of Sunny’s best-selling zip-up knit is back and in a versatile cream colourway, too.

Warehouse

Checkerboard Knit Jumper

The dress version of this has already sold out, so we predict this jumper will follow suit.

Next Up: 7 Autumn Accessory Trends That Are Already Taking Over

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Maxine Eggenberger is Who What Wear UK’s deputy editor and has over thirteen years of experience in fashion journalism. She been creating engaging and elevated style content specifically for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their SEO strategy and keyword planning, works closely with the beauty team on content initiatives, represents the brand at industry events, and regularly contributes to social media, including her own Who What Wear UK TikTok franchise, French Style Fridays. Previously, Maxine appeared on ITV's This Morning in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o.

Prior to Who What Wear UK, Maxine’s career began when, after completing her first-ever internship at Look magazine, she was offered a position on the brand's fashion desk. She accepted, leaving university a year early in the process. Her passion and natural talent for writing and styling meant she swiftly rose through the ranks to become the title's fashion news and commercial content editor, with a stint as InStyle.co.uk’s fashion and beauty writer along the way. She later served as Look’s acting Editor in Chief, overseeing both print and digital, before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others.

Maxine is based remotely from her countryside home near Edinburgh where she spends her downtime renovating her house, walking her dogs, hosting friends and trying to master the art of making Old Fashioned cocktails.