Finally, There's a Trending Bag I Can Actually Fit Everything in

There's been a serious case of Honey, I Shrunk the Handbag in the land of fashion over the last year or two, with everything from crossbodies to baguettes getting the shrink-ray treatment. Remember Jacquemus's Le Chiquito bag ("bag" being a generous term here), that could barely fit a 50-pence piece, let alone a phone? Remarkably, these micro purses have been selling out in droves. Well, I say enough is enough. While I can appreciate the dainty stylings of a shoulder bag or the neat proportions of a clutch as much as the next person, I simply can't get on board with the clickbait appeal of the nano bag.


(Image credit: @dawn.tan)

If, like me, you're desperate for an antidote to all this impractical fashion, let me introduce you to the macro tote, aka your new bag best friend. It can fit roughly 30 Le Chiquitos in it and embodies the saying "the bigger, the better" thanks to its roomy interiors and generous proportions. Purse, keys, phone? That's nothing—these bags will fit your lunch box, water bottle, book, hairbrush, etc. Essentially, everything except the kitchen sink.

If this isn't enough, the macro tote is also so easy to buy on a budget, as there are so many expensive-looking iterations floating around on the high street. Arket and H&M's are looking particularly chic with their clean, minimalistic designs that will make any outfit look instantly more premium. If your budget is a little more generous, I'd recommend Dragon Diffuson's woven tote, which stands out with its intricate leather plaiting. Or for a logo-clad showpiece, you can't go wrong with a Chloé shopper—maybe don't use it for the weekly groceries shop, though.

Scroll down to see and shop my edit of the best macro bags. Trust me—you won't regret it.


(Image credit: @sylviemus)

Style Notes: As a minimalist, Sylvie has gone for a classic timeless black tote bag. It'll never fail to look effortlessly chic, no matter the season, year or even decade you wear it in. 


(Image credit: @modedamour)

Style Notes: Proving bigger is better, Annemiek is rarely seen without this glossy chocolatey brown bag. Suddenly, the classic shopper is looking a whole lot more stylish—especially when paired with stripped-back separates. 

Shop My Tote-Bag Edit

Maxine Eggenberger
Deputy Editor

Maxine Eggenberger is Who What Wear UK’s deputy editor and has over thirteen years of experience in fashion journalism. She been creating engaging and elevated style content specifically for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their SEO strategy and keyword planning, works closely with the beauty team on content initiatives, represents the brand at industry events, and regularly contributes to social media, including her own Who What Wear UK TikTok franchise, French Style Fridays. Previously, Maxine appeared on ITV's This Morning in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o.

Prior to Who What Wear UK, Maxine’s career began when, after completing her first-ever internship at Look magazine, she was offered a position on the brand's fashion desk. She accepted, leaving university a year early in the process. Her passion and natural talent for writing and styling meant she swiftly rose through the ranks to become the title's fashion news and commercial content editor, with a stint as’s fashion and beauty writer along the way. She later served as Look’s acting Editor in Chief, overseeing both print and digital, before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others.

Maxine is based remotely from her countryside home near Edinburgh where she spends her downtime renovating her house, walking her dogs, hosting friends and trying to master the art of making Old Fashioned cocktails.