We Scoured The Iconic Sale and Found the Best Buys So You Don't Have To

It's Click Frenzy time again, and one of our favourite retailers, The Iconic, is slashing 30% off selected pieces. Rather than getting caught up in the chaos of all the sales and buying things you'll only regret later, we've scoured all the pieces in the sale—a whopping 54,000+ of them—so you shop only the best bits.
The greatest part about shopping The Iconic? The fast delivery means instant gratification, and you'll see where you dropped all that hard-earned cash very soon. Remember to enter the code FRENZY30 at the checkout, and happy shopping.
A mini straw bag is just what you need to complete your look this season.
Related: I Haven't Shopped on ASOS in a Year, But Click Frenzy Lured Me Back
Opening Image: @talisa_sutton
Related: How This Fashion Blogger Shops During Sale Time
-
Count on It—These 43 Fall Finds Will Be Sold Out by September 1
I'm rarely wrong about these things.
-
I Know, I Know, Summer's Not Over, But I Can't Get These 45 Affordable Suede Finds Off of My Mind
These look so luxe.
-
I'm Getting a Jumpstart on Fall Shopping—33 Affordable Key Pieces You'd Find In a Wealthy Person's Closet
It girl-approved.
-
We're Over Halfway Through 2025, and 90% of what I've Bought So Far Is From These 11 Brands
We all have our favorites.
-
I Accidentally Started a Capsule Wardrobe When I Added These COS, Madewell, and J.Crew Items Into My Closet
And I got rid of all the pieces that couldn't compete.
-
Give Your Denim Outfits a Chic Boost With These 21 Jeans From the Madewell Sale
Twenty percent off? Done and done.
-
Trust Me—Buy These 25 Things
Sorry not sorry.
-
These 31 Effortless Summer Basics Make Getting Ready So Much Easier
Low lift, high reward.