We Scoured The Iconic Sale and Found the Best Buys So You Don't Have To

It's Click Frenzy time again, and one of our favourite retailers, The Iconic, is slashing 30% off selected pieces. Rather than getting caught up in the chaos of all the sales and buying things you'll only regret later, we've scoured all the pieces in the sale—a whopping 54,000+ of them—so you shop only the best bits.
The greatest part about shopping The Iconic? The fast delivery means instant gratification, and you'll see where you dropped all that hard-earned cash very soon. Remember to enter the code FRENZY30 at the checkout, and happy shopping.
A mini straw bag is just what you need to complete your look this season.
Related: I Haven't Shopped on ASOS in a Year, But Click Frenzy Lured Me Back
Opening Image: @talisa_sutton
Related: How This Fashion Blogger Shops During Sale Time
-
It's Officially a Butter-Yellow Summer—27 of the Chicest Finds at Zara, Nordstrom, and J.Crew
Fashion people love this color trend.
-
This Nordstrom Rack Sale Has So Many Cool-Girl Essentials—These 25 Finds Are the Standouts
An extra 20% off? Yes, please.
-
The Classic Hero Piece That Fashion People Reach For All Summer Long
Something for every personal style.
-
Reformation Is Having a *Secret* Sale—23 Items I'm Rushing to Buy Before They Sell Out
Join me.
-
Swim, Sandals, and SPF—30 Editor-Loved Summer Sale Finds From Anthropologie, Everlane, and J.Crew
Vacation-ready deals until June 15.
-
I've Lived in NYC, L.A., and Boston—Here's Everything I Think Is Chic for Summer
Shop the highly curated list.
-
The Perfect $16 Tank Top and More Zara Items I'm Texting Everyone I Know About
Elite finds.
-
The 30 Items That Will Define Style in Summer 2025
Gotta catch 'em all.