This Underwear Trend Is Quickly Dying

Hey, don't roll your eyes just yet—underwear goes through trend cycles just like the rest of the ready-to-wear world, and we have a lingerie expert here to prove it. I don't know about you, but lingerie fascinates me, as it's an article of clothing basically everyone wears but never really talks about. It's not necessarily taboo, but since it's rarely seen, it goes undiscussed. If you're someone who takes great pride and joy in your negligee drawer, this is quite disappointing.

Clearly, we're about to talk in great detail about summer lingerie trends—summer underwear trends to be specific. We reached out to an expert on the matter to give us the 411 on which underwear styles are on the rise, and more importantly, which are quickly dying. Read on as Sandra Rose, VP of merchandising and brand at Journelle (one of the best lingerie destinations, if you ask me), spills some insider information on the underwear trends that will win summer 2022 and why.

Don't worry, as in typical Who What Wear fashion, we shopped out each trend she touches on so you can leave with refreshed trend knowledge and a full shopping cart.

Out: Boy Short Underwear


(Image credit: @lonelylingerie)

In: High-Rise Thongs and Briefs

“There's one trend in particular that we have seen shift over recent months—boy short versus high rise. For a while, the boy short performed very well, keeping pace with thongs and regular briefs, which are the bread and butter of the 'bottoms business.' However, in recent months, we have seen a surge in 'retro' fits, such as high-waisted thongs (like our retro thong from Hanky Panky, which customers can't get enough of), as well as high-rise briefs like those from French brand Base Range."

Shop retro thongs

Shop briefs

In: High-Cut French Briefs


(Image credit: @shopjournelle)

"Emerging from this new trend is another exciting silhouette that was very pronounced in recent collections—high-cut French briefs (we currently have great ones from The Great Eros, Marika Vera, and Only Hearts). The French brief is evocative of 1980s supermodels like Cindy Crawford and Jane Fonda aerobics classes. It ties back with the athleisure trend that has been popular but gives it a sexy edge, which we love in the lingerie world!

"I think the changes we're seeing has so much to do with the evolution of trends in RTW; we see high-rise pants/jeans/shorts dominating right now, and having a panty with a higher rise just makes more sense with this silhouette."

Shop high-cut briefs

Next up: We Found All the Best Bras With Back Support on the Internet 

This post was previously published and has since been updated. 

Editorial Director

Lauren Eggertsen is currently the editorial director of Who What Wear and has worked at the company for over eight years, where she started as an associate editor and has since worked her way up. Lauren has over 10 years of experience in the fashion editorial space, starting her career with internships at Marc Jacobs, Marie Claire, and The Zoe Report, where she was later hired as their editorial assistant. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. It is here where she leads and manages Who What Wear's fashion team and oversees all day-to-day editorial content and large tentpole moments. This includes all of the runway, trend, and shopping-driven content that ultimately helps to build a strong brand reputation within the industry. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many of the celebrity cover shoots, including big names like Kaia Gerber, Normani, and Kristen Stewart.

She has also attended multiple fashion weeks, including New York, London, Milan, and Paris, where her personal style has been featured on sites such as Vogue, Harpers Bazaar, and Elle. She prides herself on discovering and supporting small brands and on her knack for a good vintage shopping find. When she isn't working, she enjoys researching and dining at reputable restaurants around both her neighborhood and the globe.