Meet the CEO Who Changed the Way Millions of People Apply Their Makeup


(Image credit: Second Life)

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Before Rea Ann Silva revolutionalized the way we apply makeup, we pretty much just had brushes and our fingers. And if you're not a professional makeup artist like Silva is, getting that coveted airbrushed look can be a challenge. In 2007, that all changed with Silva's invention of the Beautyblender, now the number one makeup tool in the U.S. Today, the company boasts over 20 products and is projected to do over 200 million in global sales this year, which is even more impressive considering Silva has funded the company herself from the beginning.

So how does a makeup artist become the founder and CEO of a brand that's changed the beauty industry for good? Silva had a unique experience in that she was the head makeup artist for the very first TV show to be shot in high definition. She needed a sponge that helped achieve an airbrushed look, so she fashioned one herself with a makeup sponge and a pair of scissors, which evolved into her idea for the OG egg-shaped Beautyblender sponge. 

Head to iTunes to subscribe to Second Life, and listen to this brand-new episode to hear more about Silva's transition from makeup artist to founder and CEO of the wildly popular Beautyblender. And keep scrolling to shop some of the genius products that people can't live without. 

Next, the co-founder of the first luxury CBD brand.

Allyson Payer
Senior Editor

Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.