7 Cool Summer Trends Scandi Women Have Welcomed Into Their Wardrobes

Choosing which trends to embrace often relies on intuition and personal taste, but it's always fascinating (and helpful) to see which seasonal styles earn the Scandinavian stamp of approval. Much like their French counterparts, Nordic fashion enthusiasts are renowned for their impeccable dress sense. Their sartorial identity is characterised by two contrasting aesthetics—on one hand, dramatic silhouettes and bold print-clashing, and on the other, nineties-inspired minimalism in neutral colour palettes.

With summer in full swing, Scandinavian influencers have invited certain SS24 trends into their wardrobes with open arms. For the most part, they're looks which will last longer than just the current season; in fact, they've slotted in so harmoniously that we wonder how they weren't already staples.

From summer's most divisive denim shape to the ‘80s hemline making an unexpected return, scroll on to see and shop seven trends Scandi women are wearing now.

1. Jorts

Scandinavian fashion trends: @karodall wears jorts

(Image credit: @karodall)

Style Notes: Jorts (that's jean-shorts, though they're usually longer than typical denim cut-offs) might be summer's most polarising trend, but by the looks of things, the Scandi fashion set is on side. Karodall's playful styling feels Nordic through and through.

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2. Butter Yellow

Scandinavian fashion trends: @_jeanettemadsen_ wears butter yellow

(Image credit: @_jeanettemadsen_)

Style Notes: Pale yellow is the colour trend that keeps on giving. Thanks to Jeanette, we're now briefed to create a chic tonal look with two slightly different shades.

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3. Mesh Flats

Scandinavian fashion trends: @ingridedvinsen wears mesh flats

(Image credit: @ingridedvinsen)

Style Notes: If there's one shoe to define summer 2024, it would be the mesh ballet flat. Celebrities are wearing them, influencers are wearing them, team Who What Wear is wearing them. And yes, Scandinavians are wearing them too.

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4. Asymmetric Draping

Scandinavian fashion trends: @monamali_ wears an asymmetric top

(Image credit: @monamali_)

Style Notes: Asymmetric necklines and drapery were both key features of SS24 runways—as we move through the season, the two are joining forces to create elegant dresses and tops.

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5. Tenniscore

Scandinavian fashion trends: @emilisindlev wears tenniscore

(Image credit: @emilisindlev)

Style Notes: The release of Challengers sparked the emergence of a fresh new trend: Tenniscore. It looks exactly as you would imagine it, heavy on the pleated mini skirts and sporty accessories.

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6. Bubble Hem

Scandinavian fashion trends: @nnennaechem wears a bubble skirt

(Image credit: @nnennaechem)

Style Notes: We love a fun trend, and so do Scandinavians. Enter the bubble hem, also known as the puffball or balloon hem. I think we're all surprised by how easily this ’80s-tinged silhouette has slotted into 2024 outfits.

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7. Pops of Red

Scandinavian fashion trends: @marenschia carries a red clutch

(Image credit: @marenschia)

Style Notes: French women might be the main advocates of this trend, but we've spotted well-placed pops of red on the streets of Copenhagen and Stockholm, too.

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Freelance Fashion Editor

Bébhinn Campbell is an Edinburgh-based fashion and lifestyle writer and editor. She started her first blog at age 14 and went on to intern at print and digital publications in Berlin and London, including Dazed & Confused and Indie magazine.

A job at a fashion startup took Bébhinn from Ireland to Scotland in 2019, where she now works as a freelance journalist and copywriter covering everything from travel and interiors to styling advice. As a contributor to Who What Wear, Bébhinn always keeps her eyes peeled for emerging trends and looks worth writing about. She prides herself on her ability to cut through the noise and identify solid investment buys, exciting new brands and fresh takes on classic design.

In her spare time, Bébhinn enjoys perusing Edinburgh’s best vintage shops, working through her out-of-control book collection and watching dog reels on Instagram.