Everyone Is Wearing This New Denim Trend

More than anything else in my closet, denim is the one thing that gets the most wear. I’ll attribute this to my Arizona roots where denim was a huge part what I dressed in growing up. Later, after moving to L.A., which is no doubt the denim capital of the world, my penchant for it was only reinforced.

Since I wear jeans most days of the week, I always have my eye out for the latest denim trends to sweep the fashion world. In recent years, there have been plenty of shifts in the denim landscape—from skinny jeans to cropped styles to super flares to straight-leg cuts—that have been more about the silhouette than anything else. Recently, though, there’s a whole new movement in denim that is less about the shape and instead focused on interesting prints and patterns.

Fashion girls have been quick to hop on board with the new denim trend, but celebs like Hailey Baldwin have also been spotted wearing it. Scroll on to see the four major ways the stylish set is wearing it now, as well as my personal favorite way to wear the trend this fall.


Snake-Effect Print
(Image credit: The Style Stalker)

This fall, one of the biggest trends to work into your wardrobe is animal print. Snake-effect jeans are already a big hit and feel fresh for the season ahead.


(Image credit: Getty Images)

Logo prints are everywhere at the moment, and that doesn't stop with denim.


Leopard, Leopard, Leopard
(Image credit: @kristenmarienichols)

As I said, I'm a personal fan of the printed denim for fall and recently tried them for myself with leopard jeans—my favorite version of the trend.


Plaid Jeans
(Image credit: @inesmelia)

If you want to add variety to your collection of plaid but don't want to buy another blazer, try mixing in printed plaid jeans for fall.

Next: Shop my Instagram, featuring my 27 latest finds.

Associate Director, Special Projects

Kristen Nichols is the Associate Director, Special Projects at Who What Wear with over a decade of experience in fashion, editorial, and publishing. She oversees luxury content and wedding features, and covers fashion within the luxury market, runway reporting, shopping features, trends, and interviews with leading industry experts. She also contributes to podcast recordings, social media, and branded content initiatives. Kristen has worked with brands including Prada, Chanel, MyTheresa, and Luisa Via Roma, and rising designers such as Refine and Tove, and her style has been featured in publications including Vogue.com, Vogue France, WWD, and the CFDA. Before Who What Wear, Kristen began her career at Rodarte, where she worked on assistant styling, photo shoots, and runway shows, and at Allure, where she moved into print and digital editorial. She graduated from the University of Southern California, where she studied art history and business, and currently lives in New York.