I've Done the Research—These Trending Prints Will Be Everywhere in 2024

Bold prints aren't for everyone, but even the most minimalist dressers will find something to love from 2024's predicted pattern trends. There's no denying that print adds an extra dimension to a piece; whether it's a heritage check or a painterly floral motif, this is often what makes an item of clothing stand out.

The spring/summer 2024 catwalks celebrated pattern in all its forms, but a few in particular made frequent appearances. As with all trends, you can experiment with this season's picks as you wish: assemble a top-to-toe printed look, incorporate them subtly through accessories or invest in one piece which you can pull out when you want to rock the trend. Of course, print-averse people may decide to completely ignore them—nonetheless, it's always interesting to find out what's "in”, right?

And for the coming year, you can expect everything from impactful blooms that demand attention to the revival of classic designs loved in times gone by. Without further ado, scroll on to see 2024's biggest print trends.

1. Vertical Stripes


(Image credit: Courtesy of Louis Vuitton; Alberta Ferretti/Marco Mantovani; Philip Lim)

Style Notes: So long breton stripes, hello vertical lines. Just kidding—we'll always have a space for Parisian stripes in our wardrobes. But for now, our attention is firmly focused this elongating take, championed by Louis Vuitton and Philip Lim.

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2. Graphic Florals


(Image credit: Courtesy of MSGM; Balmain/Filippo Fior; Ik Aldama/Cinq à Sept; Emilia Wickstead/Daniele Oberrauch)

Style Notes: Punchy monochrome florals with a hand-drawn feel were seen all over SS24 runways, either styled simply with black and white or with a splash of red in the mix. This is a print you can wear whatever the season.

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3. Neutral Polka-Dot


(Image credit: Courtesy of Balmain/Filippo Fior; Carolina Herrera; Stella McCartney)

Style Notes: For this next trend, we're taking it back to basics with the timeless polka dot. Vintage enthusiasts will no doubt be glad to see this ’50s favourite back in the spotlight, adorning some of the season's simpler blouses and dresses. 

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4. Harlequin Motifs


(Image credit: Courtesy of Ulla Johnson/Filippo Fior; Ahluwalia; Andreas Kronthaler for Vivienne Westwood; Versace)

Style Notes: Diamonds are forever, and we think this geometric print has serious staying power. The harlequin motif, embraced by Versace and Vivienne Westwood, gives every piece a playful feel without being showy. What better way to start a new year than in a fun, frivolous outfit?

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5. Wavy Lines


(Image credit: Courtesy of Bottega Veneta; Helmstedt; Y Project; Ashlyn So)

Style Notes: Curved lines feature prominently in SS24 collections, either in an abstract fashion or explicitly, like on Bottega Veneta's red-and-cream knitted dress. You could create a really interesting print-clash look around this trending pattern; perhaps paired with micro checks or stripes.

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Next Up: The 10 Major Trends That Will Define Spring 2024 Fashion

Freelance Fashion Editor

Bébhinn Campbell is an Edinburgh-based fashion and lifestyle writer and editor. She started her first blog at age 14 and went on to intern at print and digital publications in Berlin and London, including Dazed & Confused and Indie magazine.

A job at a fashion startup took Bébhinn from Ireland to Scotland in 2019, where she now works as a freelance journalist and copywriter covering everything from travel and interiors to styling advice. As a contributor to Who What Wear, Bébhinn always keeps her eyes peeled for emerging trends and looks worth writing about. She prides herself on her ability to cut through the noise and identify solid investment buys, exciting new brands and fresh takes on classic design.

In her spare time, Bébhinn enjoys perusing Edinburgh’s best vintage shops, working through her out-of-control book collection and watching dog reels on Instagram.