FYI: These Are the 20 Most Popular Perfumes in the World Right Now

Is it just me, or is there a kind of weird dichotomy where shopping for perfume is concerned? On one hand, our consumer-trained brains crave a unique, signature scent. The more unlike everyone else we smell, the better. (Somewhere along the way, it was deemed "uncool" to smell like every other person at work, in your class, etc.) But, on the other hand, there's a persistent fascination we hold with knowing, coveting, and owning what everyone else is talking about. (I blame social media.) Regardless, the end goal of perfume searching (if we choose to wear one at all) is to select a scent that resonates with who we are as human beings—whether our perfume is a nod to nostalgia, a comfort, or a memory; is tied to our fashion preferences or the makeup aesthetic we love; or just evokes a feeling like, say, happiness. Many of us want our perfume to make us feel a certain way, and the idea that it will also make us smell nice is just an added benefit. 

If you're someone who is seeking a truly rare perfume that no one else will know or recognize, you probably won't care to read much further. That said, if you're someone who is looking to own and wear a perfume cherished by fellow perfume lovers, you've come to the right place. In addition to pinpointing 20 of the most popular perfume brands in the marketplace, I've gone ahead and cross-checked best seller lists and the press releases sitting in my inbox and have relied on countless other beauty editor sleuthing tricks to narrow down each brand's fragrance collection to its most-wanted perfume at the moment. Keep scrolling! Below, you'll find 20 of the most popular perfumes in the world (for the time being, at least!). 

Glossier You Eau de Parfum

Diptyque Eau de Minthé Eau de Parfum

Byredo Gypsy Water Eau de Parfum

Le Labo Santal 33 Eau de Parfum

Chanel Coco Mademoiselle Eau de Parfum

Yves Saint Laurent Mon Paris Eau de Parfum

Dior Miss Dior Eau de Parfum

Marc Jacobs Perfect Eau de Parfum

Viktor & Rolf Flowerbomb Eau de Parfum

Tom Ford Fucking Fabulous Eau de Parfum

Juliette Has a Gun Not A Perfume Eau de Parfum

Valentino Voce Viva Eau de Parfum

Chloé Eau de Parfum

Ellis Brooklyn Myth Eau de Parfum

DedCool Fragrance Number 01 "Taunt"

Maison Margiela Replica Jazz Club Eau de Toilette

Dolce & Gabbana Light Blue Eau de Toilette

Jo Malone London Wood Sage & Sea Salt Cologne

Phlur Hanami Eau de Parfum 

Frédéric Malle Portrait of a Lady Eau de Parfum

Beauty Director

Erin has been writing a mix of beauty and wellness content for Who What Wear for over four years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie and Who What Wear family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor. She considers her day-to-day beauty aesthetic very low-maintenance and relies on staples like clear brow serum (from Kimiko!), Lawless's Lip Plumping Mask in Cherry Vanilla, and an eyelash curler. For special occasions or days when she's taking more meetings or has an event, she'll wear anything and everything from Charlotte Tilbury (the foundations are game-changing), some shimmer on her lids (Stila and Róen do it best), and a few coats of the best mascara-type product on earth, Surratt's Noir Lash Tint.