I've Noticed the "Old Money" Bob Is the Hair Trend Everyone's Suddenly Trying

Is it just me, or is "old money" style so popular right now? Everyone is opting for classic, high-quality pieces that make their outfits look ultra-expensive. However, recently I've been seeing this particular aesthetic make its way into the beauty industry, with lots of timeless, chic hairstyles gracing my Instagram and TikTok feeds. Of course, the bob hairstyle is taking centre stage, but forget your usual iterations of the short haircut because I'm calling it: the "old money bob" is the chicest style to opt for this year. I know what you're thinking—surely, not another bob trend to get on board with. But don't panic, as this is such an easy style to re-create and I just know that it'll be in fashion for years to come.

What Is The "Old Money" Bob?

What I love about this bob hairstyle (and what makes it stand out from the rest) is the fact that you can tailor it to suit you, no matter your hair type. The main difference is that this style has a super-elegant, polished finish, and often sits in line with or just below the jaw—think Meredith Blake in The Parent Trap.

In fact, Kirsty Judge, hair colourist and educator for Rush Hair, says that this will be one of the most in-demand haircuts for 2024. "The old money bob combines blunt lines with minimal layering for a finish that’s soft but voluminous. I find this style the most flattering when the length hits between the jawline and collarbone, however, the length can be tailored to suit you and your face shape," she says. "For example, for those with a wider face shape, I would advise wearing the style slightly longer in length to give the illusion of a slenderer face shape."

How To Style The "Old Money" Bob

When it comes to styling, it's all about voluminous roots, bouncy curls and shiny ends that turn inwards, giving off all of the glossy vibes. A lot of people are also opting for face-framing layers to give it that '90s feel.

"Although this features minimal layering, the layers should be enhanced by styling with a blow-dry using a round brush or a heated styling iron to add soft volume and smoothness," says Judge. "This hairstyle can also be paired with a side parting for those looking for extra ‘oomph’."

In fact, after doing some research, it seems that this hairstyle was very popular in the '90s, with models such as Linda Evangelista famously sporting it. And if you really want to lean into that old-money aesthetic, don't forget to add a pair of retro sunglasses to finish off the look.

If you like the sound of this trending short haircut, keep on scrolling for all of the inspo pics you need to take to the salon.

"Old Money" Bob: Haircut Inspiration

The shine, the volume, the curls.… this is old-money hair at its finest.

See? Told you a pair of sunnies finishes off the look perfectly.

I love these natural, face-framing layers that really give that '90s feel.

If you're feeling brave, you could even opt for curtain bangs.

This bob pairs perfectly with elevated winter fashion.

Notice how the ends of the hair are subtly rolled under here? This is the key to an expensive-looking haircut.

Whenever I think of the old-money bob, I immediately think of Zendaya.

If you're not into big curls, never fear, as this style also works perfectly with straight hair.

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Next Up: I’m Entering My Short-Hair Era—4 Bob Trends an Expert Suggested I Consider