4 Things You Probably Didn't Know About NYFW
New York Fashion Week is just around the corner. And while most fashion girls are looking forward to seeing the breathtaking designs unveiled and what our favourite style icons will be wearing to the shows, it’s rare we get a glimpse at statistics on fashion week. Strange, right? Lucky for us, Skylight recently published a study offering up just that. Let’s dive right in.
According to data sourced from Forbes, WSJ, Nielson Company, and more, the hashtag #NYFW was used an astronomical 31.6 million times in 2015. While, sure, we all love Instagram, this information is surprising because it’s practically 15 times the viewership. That’s right: Roughly 125,000 people attend the shows in person, and a little over 2 million indulge in live streams. So, while we know we can’t all be there IRL, we’re clearly interested in the photos.
Another interesting fact revealed by the data? On average, the amount any given designer spends on a show ranges between £140,000 and £685,000. And the amount they pay out for A-list celebrities to attend their shows is reportedly up to £70,00. Yes, you read that right; that totals half the amount some designers spend on their entire NYFW production.
Want even more access to fashion week from home? Matt Lever’s fashion week photo book offers a rare insider look with a foreword by journalist and fashion week veteran Suzy Menkes.
What would you like to know about fashion week? Ask and we shall (try to) answer!
Opening Image: Style du Monde
Clémence Poésy
Who are your 5 favorite people to follow on Instagram?@froufrouu @breez_lance @glossier @kendalljenner @sissysaintemarie
What's the beauty essential you can’t live without?Eyebrow tinting! My dating game seriously suffers when I skip an appointment with @kristiestreicher.
What's your desert island album?Led Zeppelin IV
What's your favorite Byrdie.com story? The 8 Skincare Rules Estheticians Always Follow See More-
From Tory Burch to Toteme—Every ITK Brand Is Stocking This One Particular Winter Trend
Talk about luxurious.
By Eliza Huber
-
The Color Report: Every Shade Worth Remembering From the Spring 2025 Shows
No neutrals here.
By Eliza Huber
-
I'm Thinking Ahead—Here's Everything I Already Know I'll Buy Come Spring 2025
Right off the runway.
By Eliza Huber
-
9 Trends Set to Define Spring 2025 Fashion
What to know from the spring/summer 2025 runways.
By Eliza Huber
-
London Has Spoken: 7 Fashion Trends That Are Set to Be Big in 2025
They're destined to reach ubiquity come spring.
By Nikki Chwatt
-
Sheer! Leather! Crochet!—6 Fall Trends From the COS Runway Show You Can Shop Now
Get your credit card ready.
By Nikki Chwatt
-
The Khaite S/S 25 Show Had Pretty Color Trends, Celebs, and So Many Leather Jackets
The coolest of the cool-girl brands.
By Allyson Payer
-
Ralph Lauren's Celeb-Packed Show in the Hamptons Contained These Nine 2025 Anti-Trends
An elegant kickoff to NYFW.
By Allyson Payer