I Just Tried Summer's Biggest Beauty Launches—These 16 Are Actually Worth Buying

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(Image credit: @EMMANUELLEK_)

Summer is here, and with it tons of new beauty launches! But what's actually worth it...

I first became aware of my obsession with all things beauty when I discovered a new Nars Orgasm blusher in my mum's bathroom when I was about eleven years old. It hadn’t even been opened, let alone used, and I was completely in awe. So, naturally, I took it from her bathroom and straight into my room and there began many years of constant back and forth between us, which included her often asking where various favourites in her makeup bag were and me swearing I had no idea. Of course, they’d always miraculously turn back up where they started, albeit in a less than impressive state—she never lets me forget the time I accidentally smashed her new Bobbi Brown eyeshadow palette. Oops!

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(Image credit: @MOLLIECBURDELL FOR WHO WHAT WEAR UK)

Just some of the new beauty launches I tried for you.

18 years later, I still get just as giddy when new and exciting beauty launches land on my doorstep. As a beauty editor, it is of course a massive perk of my job and one I definitely don’t take for granted. But, with so many new products launching every week, it can get pretty overwhelming even for me. The good news is that 2023 has already been a year of incredible skincare, makeuphaircare and fragrance launches that I now consider to be staples in my routine. So, without further ado, here are summer's biggest beauty launches that I actually really rate, as well as my honest thoughts on each one. Notepads at the ready!

See Summer 2023's Best & Biggest Beauty Launches:

Best New Skincare Products:

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(Image credit: @MOLLIECBURDELL FOR WHO WHAT WEAR UK)

1. Rhode The Rhode Kit

2. Ultra Violette Preen Screen SPF 50

3. Pacifica Cooling Cryo Globes

4. Simple Replenishing Cream Cleanser 11% Ceramide Boosters & Hyaluronic Acid

Best New Makeup Products:

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(Image credit: @MOLLIECBURDELL FOR WHO WHAT WEAR UK)

5. et al. Intelligent Skin Cream Foundation SPF 20

6. Fenty Beauty SummaTime Match Stix Colour Adaptive Cheek & Lip Stick

7. Kiko Little Mermaid All Over Highlighter

8. Ciaté London Brazilian Glow Eyeshadow Palette

Best New Haircare Products:

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(Image credit: @MOLLIECBURDELL FOR WHO WHAT WEAR UK)

9. Amika Mirrorball High Shine + Protect Antioxidant Shampoo

10. Hair by Sam McKnight Sundaze Sea Spray

11. Hershesons The Great Hairdryer

12. K18 Hair Molecular Repair Hair Oil

Best New Fragrance Products:

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(Image credit: @MOLLIECBURDELL FOR WHO WHAT WEAR UK)

13. Sol de Janeiro Rio Radiance Perfume Mist

14. Maison Francis Kurkdjian Aqua Media Cologne Forte

15. Juliette Has A Gun Lust For Sun

16. Creed Spring Flower 

Next Up: Yes, You Should Be Wearing SPF Everyday: How, Where and When to Apply It

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Mollie Burdell is a freelance beauty editor, presenter and host. She trained as a makeup artist at the prestigious Delamar Academy, covering everything from prosthetics and theatre to TV and film, and then went on to graduate from university with a First Class Honours degree in journalism.After completing internships at Grazia, Look, Cosmopolitan and Stylist, she landed her first writer role at Superdrug's Dare magazine. Mollie then joined the Harrods content team as a beauty writer before being promoted to the deputy beauty editor. There, she developed the content strategy, tone of voice and creative identity for H Beauty—Harrods's standalone regional beauty stores. When she wasn't interviewing the likes of Gigi Hadid, Miranda Kerr and Regé-Jean Page, you'd find her on a live broadcast, hosting an event, shooting video content, reviewing the lastest beauty launch on social or crafting a magazine feature. She has also hosted and contributed to the LuxeGirl by SheerLuxe YouTube series.When Mollie isn't writing about beauty, you'll find her talking about it on a TikTok shop, dancing to pretty much anything with a beat, reading a crime thriller or performing a solo rendition of "One Day More" from Les Mis.