Say It With Me: Egg-in-a-Hole Is the New Bag Trend Making It Big

Here at Who What Wear, we love coining funky trend names. From croissant bags to floss heels, there is really no limit to our naming game, and in case you haven't already guessed, we have one more up our sleeves. Say it with me: egg-in-a-hole. Egg-in-a-hole bags are the new bag trend that is about to make it big this spring and summer and last through fall 2020 as well. This new bag shape looks exactly as it sounds—like your bag has an egg-shaped hole cut out of the middle of it. This negative space is used as the handle in all cases, but the overall styles that we've seen so far are quite different.


(Image credit: The Style Stalker)

Today, we're going to share with you all that we know so far about this egg-in-a-hole handbag trend by listing out the brands that are carving the path for this new style, including Coperni, Staud, and A.W.A.K.E Mode, just to name a few. Follow along as we walk you through this obscure new trend that we firmly believe is destined for sartorial fame. 


Coperni is one of the leading brands in this obscure bag space. Its sculptural, egg-like handbags were spotted on the street style scene all throughout fashion month, particularly in snake print. While that bag isn't available at this exact moment, the below solid colors are, and they are just as good.


(Image credit: The Style Stalker)

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Carolina Santo Domingo

Carolina Santo Domingo's egg-shaped shoulder bags are so new we have yet to spot them on the arms of It girls and influencers, but surely in no time at all this bag will be one of the most coveted styles of the year.

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A.W.A.K.E Mode

A.W.A.K.E Mode's bags literally look like a little egg was shoved inside these puffy carryalls. Everything from the squishy texture to the mini egg shape in the middle makes these quite a standout among the bubbling trend. We're particularly excited for the zebra one coming out in fall, so be sure to preorder it before it's too late. 


(Image credit: @juliamateian)

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Danse Lente

Danse Lente is taking this handbag trend and running with it for the season ahead. This particular new style, equipped with both mock crock and raffia, is dropping this fall, but we wanted to show it to you anyway. And if you enjoy preordering products, this is the time to do it because if we know trends like we think we know trends, this one is going to be pretty prevalent come fall.

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Ah, the Staud Moon Bag. We've loved this bag since its arrival in June 2019 but honestly didn't know what its shelf life would be. Now, seeing this egg-in-a-hole handbag trend surface, its quirky shape and structure are making a lot more sense, and so is its longevity. 


(Image credit: The Style Stalker)

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These Nanuhska bags are also only available for preorder (sorry for all the disappointments on the shopping front), but this is another handbag we're anticipating will be a big deal come fall 2020. Considering the overwhelmingly positive responses to the brand's presentation in Paris this past fashion week, it's safe to assume all things Nanushka will be in high demand in just a few months' time. 

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Bottega Veneta

Last but not least, Bottega Veneta. This bag has less of a structured egg shape and more of a squishy one. Women carried this lustrous leather handbag all throughout fashion month in every color in the book. This newer shape is an extension of the ever-popular pouch bag that initially put Bottega back on the map, so there is no questioning the pending fame of its successor. 


(Image credit: The Style Stalker)

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Editorial Director

Lauren Eggertsen is currently the editorial director of Who What Wear and has worked at the company for over eight years, where she started as an associate editor and has since worked her way up. Lauren has over 10 years of experience in the fashion editorial space, starting her career with internships at Marc Jacobs, Marie Claire, and The Zoe Report, where she was later hired as their editorial assistant. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. It is here where she leads and manages Who What Wear's fashion team and oversees all day-to-day editorial content and large tentpole moments. This includes all of the runway, trend, and shopping-driven content that ultimately helps to build a strong brand reputation within the industry. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many of the celebrity cover shoots, including big names like Kaia Gerber, Normani, and Kristen Stewart.

She has also attended multiple fashion weeks, including New York, London, Milan, and Paris, where her personal style has been featured on sites such as Vogue, Harpers Bazaar, and Elle. She prides herself on discovering and supporting small brands and on her knack for a good vintage shopping find. When she isn't working, she enjoys researching and dining at reputable restaurants around both her neighborhood and the globe.