It's Official: These Are the Most Comfortable Underwear Brands


(Image credit: @adenorah)

Don’t get us wrong—gorgeous lingerie is always fun, exciting, and a major confidence boost. That said, on any given day, you’re probably more likely to reach for a pair of seamless cotton briefs, reserving lacy underpinnings for special occasions (of course, what you define as an occasion is up to you). That is why we take our time looking for comfortable underwear. You could do your own research and try on different brands and styles yourself, but why not turn to women who have already done just that? After all, nothing feels more trustworthy than a personal (and honest) review.

Ahead, we’ve rounded up four underwear brands that were so good these customers simply had to leave glowing reviews.


The Best Seller: Bliss Cotton Girl Briefs

Product Rating: 630+ reviews with an average of 4.8 stars across multiple sites (see here and here)

Customer Reviews:

"Always on the search for the best underwear and love these! So comfy, no lines, and great fit! Have them in three colors and will be buying more."

"This panty is great under all types of clothing. From jeans to silky skirts, it's the perfect choice."

Hanky Panky

The Best Seller: Original Rise Thong

Product Rating: 190+ reviews with an average of 4.7 stars across multiple sites (see here and here)

Customer Reviews:

"These are the most comfortable, most durable thongs available. I have about 20 pairs, and they last forever! Wash well, hold their shape, and are go with everything."

"These are the best thongs hands down. You don't need to be a skinny mini to feel comfortable wearing them, and they're super comfortable."


The Best Seller: B Smooth Brief

Product Rating: 600+ reviews with an average of 5 stars across multiple sites (see here and here)

Customer Reviews:

"These panties are very comfortable and do not ride up. I love the pretty colors they come in!"

"Very comfortable brief. Like wearing nothing."

Calvin Klein

The Best Seller: Modern Cotton Collection Cotton Blend Bikini

Product Rating: 100+ reviews with an average of 4.5 stars across multiple sites (see here and here)

Customer Reviews:

"These are the most comfortable panties! I love the wide band. These don't bunch and are just a great buy!"

"Never buying another brand of underwear again! These fit so comfortably, and the cotton material is soft."

This post was originally published at an earlier date and has since been updated. Up next: We Tried the 9 Best-Selling Bras of All Time on Who What Wear.

Dale Arden Chong