Moda Operandi Launched a Luxury Beauty Edit, and It's Everything We Dreamed Of


(Image credit: Moda Operandi)

Moda Operandi is a very well-known and well-shopped fashion destination, but as of today, it's also a luxury beauty destination. Yes, that's right. The brand unveiled its beauty section—a thoughtful and precise curation of high-end skincare, makeup, and hair products. While adding new pieces from The Row, Staud, and any other cool-girl brand to your cart, you can also add products from equally-as-sought-after beauty brands such as Ami Cole, Vintner's Daughter, Augustinus Bader, Crown Affair, and more. It's a beauty lover's luxury dream.

As exciting as this announcement is, it wasn't a surprising one. In fact, this venture was highly anticipated ever since it was announced that Jessica Matlin, podcast host and former beauty editor, was helming it. In a statement on the company's website, Matlin shares the ethos behind Moda Operandi's expansion into beauty. "Everything you will see is chosen deliberately because it is the best in its category (read: it works!) or has something uniquely inspiring to offer," she writes. "You won't find something simply because it is 'new'—newness for the sake of newness is one of my pet peeves. Our edit includes the established and emerging brands we believe deserve a place in your beauty wardrobe."

Ahead, see a selection of our favorite products from Moda Operandi's new beauty section. Whether you're looking to revamp your current routine or you're curious about the internet's most hyped products, this is the beauty destination for you. Let's get shopping. 

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Kaitlyn McLintock
Associate Beauty Editor

Kaitlyn McLintock is an Associate Beauty Editor at Who What Wear. Although she covers a wide range of topics across a variety of categories, she specializes in celebrity interviews and skincare and wellness content. Having lived in Los Angeles and Austin, Texas, she recently relocated back to her home state of Michigan where she works remotely. Prior to Who What Wear, she freelanced for a variety of industry-leading digital publications, including InStyle, The Zoe Report, Bustle, Hello Giggles, and Coveteur. Before that, she held a long-term internship and subsequent contributor position at Byrdie. When she's not writing, researching, or testing the latest and greatest beauty products, she's working her way through an ever-growing book collection, swimming in the Great Lakes, or spending time with family.