You Won't Believe Which Fast Food Co. Is Launching a Fashion Line

There seems to be a trend with fast food chains syncing up with the style elite. You may remember the 7-Eleven and Jean Paul Gaultier news? Well, the latest restaurant to make a foray (again!) into the fashion scene is McDonald's. As WWD pointed out, McDonald's will team up with Parsian shop Colette for a limited-edition capsule of clothes and accessories to be sold in store in Paris and online from May 4 to 31. Different from Moschino's take on the chain, this line will include cute, cartoon-like graphics—designed by TBWA Paris—of Big Macs and fries.

Scroll below to catch a glimpse of some of the pieces that'll be offered, and check out more on Racked.

What do you think of the McDonald's and Colette collab? Will you buy it? Let us know in the comment section below. And if you can't wait for the launch and still have your eyes on that Moschino collab, select pieces are still available to shop. 

Market Director

Bobby Schuessler is a fashion editor with over a decade of editorial experience covering shopping, style, and beauty. He's spent over seven years at Who What Wear, currently leading the market team to deliver highly covetable and convertible content. He creates data-driven shopping guides featuring top retailers like Nordstrom, Shopbop, and Net-a-Porter and is at the forefront of Who What Wear's shopping tentpole strategies, including Amazon Prime Day. He also works on branded content initiatives and appears on camera in video and shopping livestream franchises. He has also worked across a variety of other media brands and fashion retailers like Refinery29, PureWow, Men's Health, and Gilt covering commerce, trend reporting, women's and men's fashion, home, and lifestyle.