I Always Get Compliments on This Fresh Perfume, and Now My Home Will Too

Sponsor Content Created With Malin+Goetz

Oh, summer. How I'll miss you. The bright sunshine, the long days, and those particular scents that define the season. As we move through the year, certain smells seem to drift in and out depending on the season, sometimes even finding themselves immortalised through fashion. And this year, there's a clear infatuation with strawberry. 

For me, summertime has always been linked to strawberries—from the tennis to relaxed picnics in the park with a punnet of berries always to hand. Juicy, distinct and playful, I'm entranced. But as the seasons change, my favourite fruit gets left behind. Thankfully, MALIN+GOETZ is here to prove that this delicious scent deserves to be appreciated all year round. Introducing, the Strawberry Collection. 


(Image credit: Courtesy of MALIN+GOETZ)

As we know, fragrance has untold powers. They have the ability to transport us to past experiences, provide comfort or excitement, and can become a personal identifier, whether from a perfume or a home fragrance. By now, you're probably already familiar with MALIN+GOETZ, whose focus on clarity and transparency is key across its range of skincare, fragrance and candles. Though I could go on about my infatuation with the brand's straightforward products and easy-to-understand ingredients, it's the strawberry scent that I just have to share.

Now, you should know that this isn't your average pre-teen, strawberry-scented lip balm. No, this is a distinctly grown-up take on strawberry. MALIN+GOETZ has used its expertise to refine the fragrance of strawberries, stepping away from heavy sugariness and creating a layered, intriguing scent that adds a fresh depth to the idea of strawberry. You'll find top notes of sparkling bergamot and pink pepper accompanying the mara strawberry, whilst a centre of jasmine petals, jasmine lactone captive and woodland greens offers balance and harmony; and a base of cedarwood, oakmoss, orris root and musk ground the scent.

The result is a fresh, comforting fragrance with an unexpected depth. And now, MALIN+GOETZ has gifted us with the introduction of a perfume oil and candle to the Strawberry Collection. Though featuring the same notes, each product offers a different scent journey and way of experiencing the core fragrance profile. 

Now, let's explore MALIN+GOETZ's new Strawberry Collection for 2023. 





Acting Affiliates Editor

Florrie embarked on her fashion journey while studying French and History at university. Whilst studying in Aix-en-Provence, she began to write her dissertation on the history of fashion and the influence of Haute Couture, and landed her first role at Harper’s Bazaar. Following this, she interned for various publications including Elle, Grazia and Marie Claire before joining the fashion team at Conde Nast Traveller. There, she contributed to international photoshoots, styled pages and covers, and produced engaging digital content.

During a freelance period, Florrie honed her skills in editorial work in various digital and print publications including Vogue Italy and Departures magazine, as well as styling e-commerce photoshoots and personal shopping. Florrie actively pursues an in-depth understanding of fashion and jewellery, and after styling a jewellery cover shoot at Conde Nast Traveller chose to complete the De Beers Diamond Foundation course. Florrie first joined Who What Wear UK as a freelancer before becoming the Commerce Writer, blending both editorial and commercial content. Now, as the Acting Affiliates Editor, she monitors current trends, new-in styles, wardrobe heroes and how best to style them. In her downtime, Florrie can be found in her hometown of London, usually with a coffee in hand.