If You're Into Minimal Makeup, You Really Only Need This One Underrated Product


(Image credit: @piashah_)

If I had to define my daily makeup aesthetic with one phrase, it would be "low-maintenance." Even though I appreciate full-face makeup looks, and the effort and detail that goes into them (my saved photos on Instagram are proof), I personally prefer a minimal approach. For me, that usually means foundation, a touch of concealer, a coat of mascara, and lip, cheek, or eye color. 

Here's the thing, though. When it comes to the last part, I almost never use more than one product. Instead, I'll use one multitasking makeup balm that I can quickly and easily apply to all areas of my face without the need for a brush, a sponge, or even a mirror if I'm really in a pinch. These makeup balms range from multi-use color sticks to repurposed cream blushes and beyond, and needless to say, I've accumulated quite the collection. Keep scrolling to see my 10 favorite multipurpose makeup products to use year-round (but especially in the summer when I crave a quick, colorful, and low-maintenance look).


(Image credit: @mishti.rahman)


(Image credit: @_kirp_)


(Image credit: @cassdimicco)


(Image credit: @aysha.sow)

5 More Summer Beauty Must-Haves

Next, the under-$22 skincare products our editors consider holy-grail necessities.

Kaitlyn McLintock
Associate Beauty Editor

Kaitlyn McLintock is an Associate Beauty Editor at Who What Wear. Although she covers a wide range of topics across a variety of categories, she specializes in celebrity interviews and skincare and wellness content. Having lived in Los Angeles and Austin, Texas, she recently relocated back to her home state of Michigan where she works remotely. Prior to Who What Wear, she freelanced for a variety of industry-leading digital publications, including InStyle, The Zoe Report, Bustle, Hello Giggles, and Coveteur. Before that, she held a long-term internship and subsequent contributor position at Byrdie. When she's not writing, researching, or testing the latest and greatest beauty products, she's working her way through an ever-growing book collection, swimming in the Great Lakes, or spending time with family.