This Is the Designer Item No One Is Buying Anymore


(Image credit: The Style Stalker)

If anyone knows the ins and outs of the luxury fashion realm, it's The RealReal, which just released its mid-year State of Luxury Resale report for 2018. The findings are chock-full of interesting info on what brands, items, and trends shoppers are and aren't buying right now. Intrigued yet? The RealReal’s chief merchant, Rati Levesque, gave WWD some insight.

The tidbit in the report that we found the most interesting is that thanks to the logomania trend, the designer item that people are no longer as interested is a logo-free designer bag, and The RealReal calls out specific styles that are on the decline. Instead, shoppers are coveting styles like the recently revived Dior Saddle bag, Gucci Web bag, Fendi Zucca bag, and Louis Vuitton Montsouris bag.

Also included in the report is that Yeezy is reigning supreme among the sneaker brands, and Gucci has dethroned Chanel as the number one label of 2018, growing by 62% among all age groups during the first half of the year. But we're used to Gucci coming out on top at this point. What's really surprising is that the fastest-growing brand among millennials is a 180-year-old one: Hermès. That's right—The RealReal has seen a 71% increase for shoppers ages 18 to 34, which is curious because it's also one of the most expensive luxury brands on the market. You can't argue with the fact that it never goes out of style, though. 

With that, keep scrolling to shop the best of the trending logo-adorned handbags and Hermès pieces on The RealReal.

Next up, the most expensive-looking trend of fall 2018.

Allyson Payer
Senior Editor

Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.