J.Lo's $69 Hot-Pink Bra Made Me Want to Wear Bras Again


(Image credit: Emma McIntyre/GA/The Hollywood Reporter/Getty Images)

Less than a month after Jennifer Lopez posted on Instagram in an electric-blue lingerie set from the Italian intimates brand Intimissimi, she's done it again—and this time, her post came with a big announcement. As of Monday, the singer and actress is the brand's newest global ambassador, which means this probably won't be the last time we she shares her current favorite lingerie picks. Lucky us. 

The news of her partnership with Intimissimi broke alongside the brand's spring/summer 2023 collection, modeled entirely on J.Lo herself. And while every image from the campaign is more gorgeous than the last, a handful that shows Lopez in a $69 hot-pink lace bra made me especially convinced to pull out my credit card. In fact, her balconette bra had me rethinking everything I thought I knew about my lingerie preferences, which up until this point, didn't include bras at all. But leave it to J.Lo to sway me in the way of perhaps giving the style a go. 

Keep scrolling to shop the $69 bra that's made me want to wear bras again, thanks to J.Lo. 


(Image credit: Courtesy of Intimissimi)

On Jennifer Lopez: Intimissimi Pretty Flowers Sofia Balconette Bra ($69), Pretty Flowers Panties ($15), and Silk Kimono ($159)


(Image credit: Courtesy of Intimissimi)

Shop J.Lo's exact hot-pink lingerie:

Shop the spring/summer 2023 campaign starring J.Lo:


(Image credit: Courtesy of Intimissimi)

On Jennifer Lopez: Intimissimi Pretty Flowers Gioia Super Push-Up Bra ($69), Pretty Flowers Panties ($15), and Mannish-Cut Jacket in Silk Satin ($139)

Shop the look:


(Image credit: Courtesy of Intimissimi)

On Jennifer Lopez: Intimissimi Pretty Flowers Sofia Balconette Bra ($69), Mannish-Cut Jacket in Silk Satin ($139), and Silk Satin Pajama Pants ($119)

Shop the look:

Shop more lingerie from Intimissimi:

Coming Up: J.Lo Just Wore the Prettiest $15 Underwear I Want in Every Color

Senior Fashion Editor

Eliza Huber is a New York City–based fashion editor who specializes in trend reporting, brand discovery, and celebrity style. She joined Who What Wear in 2021 after almost four years on the fashion editorial team at Refinery29, the job she took after graduating with a marketing degree from the University of Iowa. She has since launched two monthly columns, Let's Get a Room and Ways to Wear; profiled the likes of Dakota Fanning, Diane Kruger, Katie Holmes, and Sabrina Carpenter for WWW's monthly cover features; and reported on everything from the relationship between Formula One and fashion to the top trends from fashion month, season after season. Eliza now lives on the Upper West Side and spends her free time researching F1 fashion imagery for her side Instagram accounts @thepinnacleoffashion and @f1paddockfits, running in Central Park, and scouring eBay for '90s Prada and '80s Yves Saint Laurent.