The #1 Colour Mistake Most Girls Make With Their Wardrobes

Recently we discovered the exact hue that suits most skin tones, but upon interviewing Helen Venables, MD, of House of Colour (the image consultancy where you can get your personal colour spectrum expertly analysed), we also gained insight into the shade that most girls commonly are afraid to wear.

The reason we're specifically so fascinated with the colour wheel right now is thanks to the fact that designers have painted a veritable rainbow for S/S 17. And this doesn't appear to be a one-off seasonal frenzy: A quick glance at A/W 17 (did you see the amount of purple during LFW?), and you'll see that the all-black outfits we always relied upon are being superseded by super-bright shades, worn from head to toe.

Understandably, a little wardrobe therapy may be needed for some to be coaxed into the idea, and no more so, apparently, than when it comes to wearing green. Whether Kermit or sage, lime or jade, it's this hue that reportedly makes the most women feel apprehensive. "Lots of our clients have an aversion to green when, in fact, there are wonderful shades of green for everyone," Venables says.

Read on for some street style inspiration on how to wear green, and keep going to shop our favourite green picks.


(Image credit: Getty Images)

Style Notes: If apple green seems daunting, take a leaf out of Camila Coelho's book, and wear a black roll-neck underneath and denim—two very trusty components of any closet. "Wearing colours under your chin that you absolutely know suit you is vital," Venables says. "The effect of colour so close to the face can be surprisingly powerful—slimming, enlivening and health-giving."


(Image credit: Style du Monde)

Style Notes: There's emerald green, and then there's emerald green in a satin fabric. Something about the depth and sheen of this material helps make the bold gemstone shade that little bit more uplifting rather than overbearing—particularly good with black tailoring come nightfall.


(Image credit: Rex Features)

Style Notes: Solange Knowles never shies away from vibrant combinations, and this Kermit-green leather coat worn with purple lipstick is no exception. It's the subtle metallic colours (a bronze slip, silver sandals and gold-strap bag) that these two statements revolve around that make it work. "All colours are either cool or warm depending on the amount of blue or yellow pigment in them and all colours are either bright or soft… Once you know how your skin tone aligns with these categories, the specific but wide palette opens up to you," Venables says.


(Image credit: Sandra Semburg)

Style Notes: Greens that err towards turquoise as often the most flattering for paler skin and can look especially good when worn with a host of other hues from the same colour family.

Related: Revealed: The Best Colours to Wear for Your Skin Tone


(Image credit: Sandra Semburg)

Style Notes: Khaki and military greens are the easiest for anyone to get on board with. When black, navy and grey feel too dull, pull out these earthy, equally neutral tones, and your wardrobe will feel a little brighter in no time.


(Image credit: Sandra Semburg)

Style Notes: Jade green is a wonderful match for brunettes, so wear it against your face and wear lots of it! This hue can feel quite mature, so don't be afraid to combine it with the unexpected, like Miroslava Duma and her burgundy shoes.


(Image credit: Getty Images)

Style Notes: Citrus and fluoro hues are great when you're in the sun, but on dull British days, they look chicest when paired up with more sombre shades, like Aimee Song's washed-out forest-green coat.


(Image credit: Vanessa Jackman)

Style Notes: One of my favourite things to see on the street is a redhead wearing the colour green. Ginger women may feel daunted by the formula, but it's unwaveringly successful, especially when vibrant red hair is set against khaki hues.

Related: You Won't Believe Which Colour Is Out-Trending Pink on Pinterest

Hannah Almassi
Editor in Chief

Hannah Almassi is the Editor in Chief of Who What Wear UK. Hannah has been part of the the Who What Wear brand since 2015, when she was headhunted to launch the UK sister site and social channels, implement a localised content strategy and build out the editorial team. She joined following a seven-year tenure at Grazia magazine, where she led front-of-book news, fashion features and shopping specials as fashion news and features editor. With experience in both print and digital across fashion and beauty, Hannah has over 16 years in the field as a journalist, editor, content strategist and brand consultant. Hannah has interviewed industry heavyweights such as designers including Marc Jacobs and Jonathan Anderson through to arbiters of taste including Katie Grand and Anna Dello Russo. A skilled moderator and lecturer specialising in the shift to digital media and e-commerce, Hannah’s opinion and work has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times, The Telegraph and, among many others. Hannah is often called upon for her take on trends, becoming known as a person with their finger of the pulse of what’s happening in the fashion space for stylish Brits. Hannah currently resides in Eastbourne with her photographer husband, incredibly busy son and highly Instagrammable cat.