I've Worked It Out: This Is How London Women Always Make Jeans Look Cool

Ah, denim. While every wardrobe should have a good pair of jeans that go with everything, it can also be one of the most difficult staples to get right. With a myriad of brands, styles, washes and, most importantly, fits on the market, finding the one can prove a challenging journey. At Who What Wear, we're committed to bringing you the best buys possible, and trying on jeans has become our forte, so when it comes to finding the right pair of jeans for you, allow me to reassure you they do exist, whether you're curvy and struggle to find jeans that eliminate the dreaded "gap" (try Good American, E.L.V. and Simply Be) or you're petite and need a good cropped pair that actually fits (Re/Done and Grlfrnd should top your list). Once you've got the denim, the only thing left to consider is what to wear with it. 

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(Image credit: @nlmarilyn)

Whenever I'm in need of fresh outfit inspiration, there are a few places I always look, but one that never fails is the street style and posts of some of London's best dressed. Always effortlessly cool but with firsthand understanding of the UK's fluctuating weather, London women manage to toe the line between putting their own spin on timeless classics and setting new, unexpected trends, so where better to look to breathe new life into the humble pair of jeans than the streets of the capital?

From Burnt Oak to Brixton, the trend du jour is the looser, straight-leg style for a menswear-inspired look (sorry, skinnies), and thanks to Instagram, I've found some particularly good ways to wear it. Whether you're a denim devotee or a new convert, there's an outfit for you, so next time you're standing in front of the wardrobe with "nothing to wear," keep scrolling for five ways to wear jeans this winter that will always look cool (and cut your getting-ready time in half).

1. JEANS + A LEATHER BLAZER 

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(Image credit: @natashandlovu)

Style Notes: Thanks to the blazer, we’ve got a sharp tailored jacket that we can wear all year round, and once you’ve packed away the cotton blazer you wore with dresses all summer, it’s time for the leather blazer to come into its own. It's slick, sharp and always cool. Add a little polish to casual denim with a glossy blazer and office-ready accessories. 

2. JEANS + A MAXI TAILORED COAT 

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(Image credit: @camillecharriere )

Style Notes: If you love it, supersize it, and there’s no better example than the tailored coat. This boxy, structured coat is the definition of power dressing and gives an ordinary pair of jeans a masculine edge. Stuck on shoes? A chunky pair of Chelsea boots is always a good idea. 

3. DOUBLE DENIM 

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(Image credit: @livpurvis)

Style Notes: Love it or hate it, double denim is still on the mood boards of some of London’s coolest alongside Western-inspired cowboy boots, studs and suede. Layer it up ready for the cold snap by wearing over a turtleneck and under a thick, shearling coat. 

4. JEANS + A JACKET + HEELED ANKLE BOOTS 

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(Image credit: @smythsisters)

Style Notes: There's a reason "jeans and a nice top" has been a reliable evening outfit formula for so long, and it goes to prove that even denim can be dressed up into something special. To elevate a casual, everyday look, swap out chunky boots for heeled ankle boots, and you've got an easy outfit that works from desk to dinner. 

5. JEANS + A TEDDY COAT 

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(Image credit: @basma_k)

Style Notes: When it's cold outside, reach for a fluffy, longline teddy coat. It's the easiest way to wrap up and look good. The camel teddy coat is a classic thanks to Max Mara, but with so many options available on the high street and beyond, seasonal colours like terra cotta, khaki green and deep navy are gaining popularity along with fresh winter white. The good news is just about every style goes with versatile denim. 

6. JEANS + A CHUNKY KNIT + LOAFERS 

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(Image credit: @lizzyhadfield )

Style Notes: An oldie but a goodie. The chunky knit, jeans and loafer combination is as much of a classic as the shoes alone and is the refined uniform of minimalist dressers all over the city. You can't go wrong with this cosy, practical and polished look. Just be sure to invest in premium-quality pieces that you'll be able wear time and again, year in, year out. 

Up Next, If You Love Neutrals, You're Going to Want to See These 32 Winter Pieces

Remy Farrell
Fashion Editor

Remy Farrell is a London-based shopping editor with nearly 10 years of editorial experience covering fashion, beauty and lifestyle. After graduating with a journalism degree and working on the editorial and fashion teams for titles such as Grazia, Elle, Cosmopolitan and British Vogue, she moved into the luxury e-commerce sector, working as fashion assistant at TheOutnet.com styling for the social media channels and helping to develop the collections for the in-house brand Iris & Ink. After expanding an assisting and styling portfolio that includes shooting talent such as Gigi Hadid, Victoria Beckham and Miquita Oliver, she also branched out into beauty, creating tried-and-tested reviews and diverse beauty content.In her role as shopping editor at Who What Wear, Remy is interested in discovering new and exciting brands to share with the Who What Wear readership and particularly loves uncovering hidden gems at affordable prices to make shopping accessible to everyone.Born and raised in Sheffield, Yorkshire, Remy moved to London in 2014 and lives in the Docklands with her partner and pug Billie.