How It's Made: Go Behind the Seams of this Feminine Australian Label

Welcome to How It’s Made. Where we go behind-the-scenes with your favourite brands to find out how their most popular products are produced. For our next instalment, we visited one of our favourite fashion designers, Alice McCall, to discover how her beautiful and intricate designs are created.

Alice McCall has been at the forefront of the Australian fashion industry for over a decade. A regular at Mercedes-Benz Fashion Week Australia, her show is always one of the most anticipated of the schedule. Playful designs mixed with a strong brand ethos make it one of Who What Wear Australia’s favourite labels. For this reason, we were delighted to be invited inside her Sydney studio to watch where it all unfolds.

Keep scrolling to get lost in the magic of Alice McCall.

Do you own a piece of Alice McCall? Was it for a special occasion? Share your story in the comments below.

Opening image: Alice McCall

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