This H&M Coat Is So Good, I've Already Imagined Every Way to Wear It

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(Image credit: WHO WHAT WEAR UK)

When our affiliate editor Emily Dawes (who is my trusted source of all things chic) brought my attention to the elegant little wool coat from H&M that I'm about to tell you about, my head was turned. It's a coat with all the vibes of a pared-back Scandi designer label but at a far more palatable price point. Yes, it is more expensive than your average H&M buy, but this is because it's part of the brand's Premium range, comprising truly impressive pieces made of better-quality fabrics. We always advise buying the best quality you can afford—especially when it comes to outerwear—so that your pieces will last you longer and make for much wiser investments.

Thanks to the exaggerated, oversized fit (we'd recommend sizing down), warm-toned camel hue, shawl collar and unlined, boiled-wool finish, this has all of the hallmarks of an elevated coat design. In Emily's own words, "This brand-new piece honestly made me gasp when I saw it appear during my daily H&M check-in, and I almost couldn't believe my eyes. It's minimalist, slouchy, buttery soft and in the most rich-looking colour you can wear for autumn."

Since we picked up on this chic style we've noticed a lot of readers doing the same and adding it to their baskets. Meanwhile, us editors have been ideating upon how we'd wear it to reflect our own personal style. My aesthetic couldn't be further from Emily's classic, minimalist wardrobe, but we can both agree on one thing: this coat is excellent and it can be styled in many different ways. So, rather than keeping these outfit ideas in my head, scroll for four ways to wear this (or any other) perfect, classic camel coat—you might even already own one you love. 

SHOP THE COAT:

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1. WITH A MIDI SKIRT, CARDIGAN AND KNEE-HIGH BOOTS
(Image credit: WHO WHAT WEAR UK)

Style Notes: This coat is rather sophisticated, so it makes sense to lean into its elegant feel with polished items like a neat cardigan in this season's hottest shade, sleek knee-high boots and a grown-up bag. The leopard-print skirt adds a little flavour so as to not veer into prim-and-proper territory.

Shop the Outfit:

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2. WITH A "GROUTFIT" AND HOOPS
(Image credit: WHO WHAT WEAR UK)

Style Notes: What's a "groutfit"? A grey outfit, my friends! An all-grey 'fit is one of the chicest looks you can go for this winter, and the slate shade is the perfect partner to a camel coat. I'll be wearing this combination on repeat.

Shop the Outfit:

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3. WITH A PARTY DRESS AND SPARKLES
(Image credit: WHO WHAT WEAR UK)

Style Notes: A short coat is a great option for a night out when you're planning to wear a mini hemline, be it skirt or dress. It's up to you whether or not you can brave it without tights, but if not, I'd recommend a low-denier pair for a retro feel. Add some sparkling accessories and you're good to go. 

Shop the Outfit:

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4. WITH LEATHER AND DRAPED DETAILS
(Image credit: WHO WHAT WEAR)

Style Notes: Combine a woollen coat with other tactile fabrics such as leather or satin for a really sumptuous formula. If you wanted a casual going-out look, I'd recommend swapping the longline skirt for a pair of jeans.

Shop the Outfit:

Next Up: The WWW Gift Guide: 58 Chic Buys We'd Love to Open Ourselves

Hannah Almassi
Editor in Chief

Hannah Almassi is the Editor in Chief of Who What Wear UK. Hannah has been part of the the Who What Wear brand since 2015, when she was headhunted to launch the UK sister site and social channels, implement a localised content strategy and build out the editorial team. She joined following a seven-year tenure at Grazia magazine, where she led front-of-book news, fashion features and shopping specials as fashion news and features editor. With experience in both print and digital across fashion and beauty, Hannah has over 16 years in the field as a journalist, editor, content strategist and brand consultant. Hannah has interviewed industry heavyweights such as designers including Marc Jacobs and Jonathan Anderson through to arbiters of taste including Katie Grand and Anna Dello Russo. A skilled moderator and lecturer specialising in the shift to digital media and e-commerce, Hannah’s opinion and work has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times, The Telegraph and MatchesFashion.com, among many others. Hannah is often called upon for her take on trends, becoming known as a person with their finger of the pulse of what’s happening in the fashion space for stylish Brits.

Hannah currently resides in Eastbourne with her photographer husband, incredibly busy son and highly Instagrammable cat.