Hailey Bieber Just Endorsed Emi Jay's Angelstick for an A+ Slicked-Back Bun
If there's one hairstyle that Hailey Bieber has made her signature, it's the slicked-back bun. The supermodel-turned-beauty brand founder wears it well and often. And if you're anything like us, you've always wondered what product she uses to achieve such smooth and slick perfection.
Well, we don't have to have to wonder anymore, because we got all the details. Bieber uses a $38 hair-smoothing balm, called Angelstick. It comes from the internet-famous hair accessories brand Emi Jay. You know, the brand that's known for colorful, often-bedazzled claw clips, bows, and styling accessories? Ahead, see (and shop) the exact product. Plus, see an assortment of Emi Jay hair accessories that pair well with a Bieber-inspired bun.
Here it is—the Angelstick Hair Smoothing Balm. It's the first hairstyling product from the brand and is formulated to glide easily over the hair, smoothing texture and flyaways. So, basically, it's the perfect product one-and-done product to achieve a slicked-back look.
The best part is that it's actually beneficial to the hair, unlike so many other styling products on the market. The formula contains hair-strengthening ingredients like castor seed oil, sunflower seed wax, murmuru butter, and vitamin E. Glide it over your hair, and not only will it style it, but it will moisturize and protect it too.
Leave it to Hailey Bieber to inspire us to buy yet another beauty product…
Shop 10 More Emi Jay Products We Love
Kaitlyn McLintock is an Associate Beauty Editor at Who What Wear. Although she covers a wide range of topics across a variety of categories, she specializes in celebrity interviews and skincare and wellness content. Having lived in Los Angeles and Austin, Texas, she recently relocated back to her home state of Michigan where she works remotely. Prior to Who What Wear, she freelanced for a variety of industry-leading digital publications, including InStyle, The Zoe Report, Bustle, Hello Giggles, and Coveteur. Before that, she held a long-term internship and subsequent contributor position at Byrdie. When she's not writing, researching, or testing the latest and greatest beauty products, she's working her way through an ever-growing book collection, swimming in the Great Lakes, or spending time with family.
-
Hailey Bieber and Matilda Djerf's New Holiday Lip Product Is Sure to Sell Out ASAP
Act fast if you want in on this cool-girl collab.
By Kaitlyn McLintock
-
The Shark Beauty FlexStyle Is All Over My FYP, so I Tried It—Honest Thoughts Ahead
And it's on sale for a short time.
By Kaitlyn McLintock
-
It's Official: This "Dated" Hairstyle Is Making a Comeback in 2025—Lisa's Debut Is Proof
Don't knock it until you've tried it.
By Jamie Schneider
-
It Girls Agree—These Trending Wedding Styles Look Even More Elegant on Short Hair
They're so timeless.
By Maya Thomas
-
Um, This $50 Amazon Heat Tool Is the Secret to Sabrina Carpenter's Bombshell Waves
New Prime order, placed.
By Kaitlyn McLintock
-
Help—Kendall Jenner's Brand-New Tucked Bob Is All I Can Think About RN
Talk about winter hair inspo.
By Jamie Schneider
-
Hailey Bieber and Khloé Kardashian Love This Fall-Appropriate Eyeliner (Hint: It's Iconic)
It creates a soft, sultry look.
By Kaitlyn McLintock
-
From Molasses Auburn to Barbie Bangs—These Are the Only Hair Trends That Matter This Winter
Sydney Sweeney's and Jennifer Aniston's stylists say so!
By Jamie Schneider