I Think That This Instagram Beauty Brand Is Australia's Answer to Glossier

When a coral-tinted parcel landed on my desk a few weeks ago, I immediately knew what was inside—I'd been noticing a crop of peach-packaged beauty products appearing in my Instagram feed for a little while now and was desperate to get my mitts on some.

Luckily, Go-To, the brand in question had answered my prayers and sent me a stash of its skincare goodies to try. The Australian skincare brand is the brainchild of beauty editor and author Zoë Foster Blake and has been making waves Down Under for the past five years now. Thankfully, though, it is now shipping its peachy skincare delights internationally—so us Brits can get a piece of the action.


(Image credit: @GOTOSKINCARE)

Your bathroom cabinet is about to get a serious upgrade.

My first impressions, based on packaging alone, is that Go-To are Australia's answer to Glossier. Its packaging is made to be photographed and displayed proudly in your bathroom cabinets, and the brand promotes similar amounts of glowy skin goals through its aspirational campaign imagery.

However, what I was really impressed to learn about was its dedication to cruelty-free, plant-derived skincare. All of its products are brimming with pure, natural ingredients that won't irritate sensitive skin—or "piss your skin off" in the brand's own words—and work beneath the surface to encourage a healthy complexion. 


(Image credit: @ZOTHEYSAY)

Go-To founder, Zoë Foster Blake is skincare goals.

Having tried the products for myself, I can confirm that this brand isn't just about the pretty packaging—there are some genuinely good formulas in the mix. And even if you're not a skincare junkie like myself, the products are simple, straightforward and easy-to-use.

From sheet masks that actually make a difference to the way your skin looks to one-swipe pads for easy exfoliation, there are a few things that I'll be making a permanent home for in my bathroom. 


(Image credit: @MICARICKETTS)

It was love at first sight for this sheet mask and me.

Keep scrolling to shop my Go-To skincare picks and some other favourites from Australian beauty brands.

Related: I've Tried Basically Every Glossier Product—This Is What I Really Think

Next up, I never used eye cream until I discovered this £6 one.

Mica Ricketts