These Colors Are "It" for Spring 2024—Here's How Fashion People Are Wearing Them

As someone who has to deeply concentrate to not wear black in an outfit, I understand it can be difficult to add some color to your wardrobe. To change my neutral-loving habits, I not only save runway imagery featuring the leading color trends, but I also add some outfit shots from either street style photographers or Instagram to my seasonal mood board. Since we've already shared with you our digital download on the colors that stood out on the runways for spring 2024, now it's time to give you insight into how fashion folks are wearing them so you can take notes for your wardrobe this spring.

Below, you'll find a variety of looks featuring the It colors of 2024. Consider this your guide to getting out of the winter rut and preparing yourself for the season ahead.

Bright Red

Many of us thought the love for bright red would be slowing down in favor of wine and oxblood hues, but the momentum is still going strong. In an all-neutral outfit, a pop of red is the ultimate way to polish things up this season.

woman in red sweater and beige skirt

(Image credit: @abimarvel)

women in leather jacket and red tights

(Image credit: @lucywilliams02)

woman in grey top and bright red skirt

(Image credit: @greceghanem)


Just because red is still on top doesn't mean oxblood isn't getting its well-deserved recognition. It's moodier nature makes it a classic choice for fall and winter, but the S/S 24 runways were filled with the beautiful shade.

woman in tights and maroon bag

(Image credit: @anna_laplaca)

woman in maroon fur jacket and jeans

(Image credit: @nlmarilyn)

woman in maroon coat and dress

(Image credit: @oumaymaboumeshouli)

Corporate Gray

If you want to wear less black but still need a neutral to rely on, try swapping for a cool gray. It used to have a dull reputation, but no longer is the color reserved for stuffy corporate offices. Thanks to Prada, Gucci, and Loewe, it's been given a bit of a styling revamp, and there are plenty ways to make a "groutfit" a chic ensemble.

woman in grey dress

(Image credit: @daniellejinadu)

woman in grey sweater and white skirt

(Image credit: @dawnn.tan)

woman in grey top and grey jeans

(Image credit:
Associate Fashion Editor
Yusra Siddiqui is an editor who resides in New Jersey but bounces between the suburbs and NYC. (She's a Jersey girl at heart.) After interning at Who What Wear in 2019, she found her way to the team after graduating from LIM College in 2022 with a fashion media degree. She's also spent time writing and working for publications such as Fashionista, Coveteur, and Nylon, but she always knew that Who What Wear was where she was meant to be. When she's on the job, she's perusing runway shows, analyzing the latest thing fellow Gen Zers are up to on the internet, and sharing what she can about the modest-fashion market. You can also catch her dabbling in entertainment, talking about the costume choices of the latest Netflix series or diving deeper into how the plotline affects the viewers in a myriad of ways. Lastly, she likes to create content for Who What Wear's TikTok. Her personal time is spent doing similar but also different things—deep diving into almost every new TV show (Bridgerton, Gilmore Girls, and Stranger Things are favorites), planning her next local getaway (whenever that may be), and reading the latest Emily Henry or Sally Rooney novel in one sitting.