Across Europe, Stylish People Are Turning to These 3 High Street Brands to Make Summer Dressing Instantly Chic

Reformation, Sézane and Dôen are known for their elegant warm-weather buys. Now, we've rounded up the best pieces for summer 2026.

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Three women wear pieces from Reformation, Sezane and Doen
(Image credit: @hannahallen00 @marina_torres @juliesfi)
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After an early start to the season, my outfits have been working overtime to keep up with the long summer days and intermittent heatwaves. Already, a series of pieces have come to the fore as standout summer buys, but alongside that, there’s space for a few new pieces to renew my most relied-upon outfits for the coming sunny days. Ready for a few fresh additions, I’ve turned to three brands that I've spotted over and over again this season on the most stylish dressers around. Now, here’s my current wish list from Reformation, Sézane and Dôen.

Woman wears blue Doen dress

Hannah wears the Dôen Emmaretta Dress (£358)

(Image credit: @hannahallen00)

As the in-the-know fashion person that I expect you are, you’ll be well aware of these iconic brands. This trio of designers have become cult names across the globe thanks to each brand’s commitment to elegant designs, quality fabrics and ability to create best-sellers each season. Dôen’s intricacy in embroidery and design renewed the boho aesthetic and cemented it as the place to turn to each season for pretty dresses and blouses. Sézane’s French flair is seen through its classic designs, from sweet dresses and best-selling cardigans to its beloved basket bags. Then there’s Reformation, a brand that excels in every category and each year finds a new way to bring instant polish to our wardrobes.

For summer 2026, the brands have restocked their digital shelves with a series of sleek new wares that are definitely worth your time. Taking on both summer staples and standout additions, you’ll find impeccable linen trousers, dainty tops and throw-on dresses that will serve your wardrobe for years to come. Honestly, take a look around Europe right now, and you're sure to spot these three brands on city streets, seaside adventures and even early morning commutes. Whether you're building your dream summer wardrobe or looking for a few new additions ahead of your next holiday, scroll on to explore the best summer buys from Reformation, Sézane and Dôen.

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Florrie Alexander
Florrie Alexander
Shopping Editor

Florrie embarked on her fashion journey whilst studying in Aix-en-Provence, she began to write her dissertation on the history of fashion and landed her first role at Harper’s Bazaar. Following this, she interned for various publications including Elle, Grazia and Marie Claire before joining the fashion team at Conde Nast Traveller. There, she contributed to international photoshoots, styled pages and covers, and produced engaging digital content. Over eight years of fashion industry experience, Florrie has honed her skills from styling e-commerce photoshoots to personal shopping. Florrie first joined Who What Wear UK as a freelancer before becoming the Commerce Writer. Now, as the Shopping Editor, she monitors current trends, new-in styles, wardrobe heroes and how best to style them.