Mark My Words—These Zara Buys Are So Chic, They’ll Sell Out Before Black Friday
From funnel-neck coats to sumptuous knits, shop my edit of Zara's most elegant styles.
To say I’m excited for Zara’s Black Friday sale would be an understatement. But after years of covering it, I’ve learned one thing: the best pieces rarely make it that far. The most premium-looking items tend to sell out long before any discounts appear, and this week’s new-in drop is already heading in that direction. After a scroll through the latest arrivals, it’s clear these 15 pieces are the ones fashion people will snap up early—the chic, elevated finds that won’t stand a chance of reaching Black Friday. Shop them below before they inevitably disappear.
The Best Zara New-In Styles To Shop

Marina Avraam is Senior Shopping Editor at Who What Wear UK, where she expertly navigates Zara, H&M, Toteme and Net-a-Porter (to name but a few) on a daily basis to unearth the most worthwhile pieces, while valiantly resisting the urge to add every single one to her basket. At Who What Wear, Marina is committed to curating a shopping experience that feels both aspirational and intentional, guiding readers to items—both affordable and investment—that will genuinely benefit their wardrobes.
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