H&M Has Teamed Up With Cult Favourite WARDROBE.NYC, and the Collection Is So Chic

If there are two brands the Who What Wear UK team consistently come back to when we're looking to build a smart wardrobe, it's H&M and WARDROBE.NYC. On one hand, H&M has long been our go-to for affordable staples that look far more expensive than their price tags suggest, whilst WARDROBE.NYC has built an almost cult following thanks to its cool, refined take on capsule dressing. The New York label, founded by designer Josh Goot and stylist Christine Centenera, has spent years perfecting the kind of elevated essentials that make getting dressed feel effortless. The partnership feels like a very natural fit, and as someone whose wardrobe is built around great basics rather than fleeting trends, I couldn't be more excited. Both brands have earned a place on my shopping list because they make getting the foundations right, whether that's impeccable tailoring, premium outerwear or those everyday pieces you end up relying on more than anything else, and this collaboration brings all of that together in one tightly edited collection. As the fashion crowd descends on Copenhagen Fashion Week and conversations naturally turn to great wardrobe staples, this collection feels especially relevant.

Rather than focusing on trend-driven pieces, the collection centres on the kind of staples that form the backbone of a wardrobe. There are beautifully cut wool coats, sharp blazers, relaxed denim, clean-lined hoodies, bodysuits, tanks and crisp shirting, all designed with WARDROBE.NYC's signature minimalist aesthetic but at H&M prices. I especially love that the emphasis is on thoughtful design and quality fabrications, from wool blends and organic cotton to recycled technical materials, because those details are often what make everyday pieces feel that bit more elevated. It's easy to picture these pieces on the editors and influencers attending shows across Copenhagen this week, styled in the effortless way the city has become known for, whilst still feeling just as relevant long after fashion month comes to an end.

With Copenhagen Fashion Week setting the tone for the season's street style, this collection feels right at home in the wider conversation around elevated everyday dressing. I wouldn't be surprised if the long black wool coat, contoured blazer and straight-leg jeans become some of the most photographed pieces on the streets this week, whilst the soft blue shirt and elevated layering pieces are just as likely to become the quiet heroes of people's wardrobes afterwards. If, like me, you've always admired WARDROBE.NYC's understated approach to dressing, this collaboration finally makes that aesthetic a little more accessible. Needless to say, I'll be adding a few of these pieces to my basket ASAP, because if history has taught us anything, it's that H&M's designer collaborations rarely stay in stock for long, and with WARDROBE.NYC's devoted following behind this one, I have a feeling it’ll be a race to buy.

Shop the H&M WARDROBE.NYC Collection: