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4 Summer Color and Print Trends Breathing New Life Into My Wardrobe

Collage of SSENSE Summer Outfits
(Image credit: SSENSE)

I'm not the fashion person who fully embraces every trend each season. Maybe it's my complexion or commitment to capsule dressing, but I can't say that every viral color and print finds its way into my closet. Remember when everyone was wearing neon green? That was a dark time in my personal style history.

However, I've been pleasantly surprised by the color and print trends emerging this summer. Muted tones, pastels, and approachable patterns are all on the docket, and I've sought out the coolest pieces in each category. Whether I'm upgrading my basics or experimenting with new accessories, SSENSE has the items I need. Keep scrolling to shop the four color and print trends breathing new life into my summer wardrobe.

Butter Yellow

We've seen it. We already love it. Butter yellow is here to stay for another season. Instead of reaching for a basic white tank this summer, try this one from Flore Flore. If you want to dip your toe rather than dive headfirst into this bolder color trend, incorporate the sunnies or ballet flats below.

Powder Blue

Come summer, I spend most of my time near the water, which has an effect on my shopping habits. This calming powder blue screams beach vacation and inspires a summer of ease.

Chocolate Brown

Chocolate brown is typically a color reserved for fall, but this year, we're getting a head start. This color trend, in particular, feels a bit fresher than the other darker neutrals in my wardrobe. Plus, I love it with butter-yellow and powder-blue pieces.

Playful Plaid

When it comes to print trends, plaid has occupied most of my brain space. A button-down tucked into trouser shorts and a slip dress with a maximalist pattern are the items I want to style this summer.

Natalie Gray Herder
Commerce Editor, Branded Content

Natalie Gray Herder is a Commerce Editor on the branded content team at Who What Wear. Originally from Los Angeles, Natalie decided to make the move to NYC after graduating from Loyola Marymount University in 2019. She is an avid researcher, reader, and explorer in and out of the office. She is inspired by the street style of her fellow New Yorkers and her laid-back roots in California.