Reformation Is Having a *Secret* Sale—23 Items I'm Rushing to Buy Before They Sell Out

When I say that Reformation sales are very rare, I'm not exaggerating. I can count the number of sales they have each year on one hand. But lo and behold, it just launched what it's calling a secret sale, and everything included in it is 25% off. There's an overwhelming number of great finds among the massive edit, from pretty linen dresses to denim to shoes. And at the moment, almost all of it is fully stocked in every size—but I'm sure that'll change soon.
Because Reformation sales are incredibly popular, the best pieces are seconds away from selling out, but you're in very good hands. I peruse Reformation's inventory almost daily and have been shopping there for over a decade, so I guess you could say I'm kind of an expert on what to buy from its sales. So let's get to it.
Read on to shop the 23 items I'm rushing to buy from Reformation's epic secret sale.

Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater arts. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
-
Dresses Aren't Only for Summer—These 35 J.Crew, Reformation, and Anthro Fall Styles Prove Just That
The best fall dress arrivals.
-
Wait, J.Crew Is 30% Off Sitewide Right Now—These Are the Chic Fall Pieces in My Cart
The fall 2025 collection is so good.
-
It's the Last Chance to Shop Reformation's Sale—Up to 70% Off
It's selling out fast.
-
Reformation Just Launched Jewelry—Here's What I'm Betting Will Sell Out First
Take my word for it.
-
Sure, Trousers Are a Fall Staple, But IMO, Dresses Are So Much Better—33 Gorgeous Styles From Mango, Reformation, and Anthropologie
An underrated essential.
-
The Refined Edit: 32 Luxury Finds on Sale at Saks
Starting at just $58.
-
7 Things I Want From Reformation After Seeing These French It-Girl Outfits
If I can't be in Paris this fall, I can at least dress like I am.
-
I Live in Murray Hill—Here Are the 8 Places I Like to Shop for a Fashionable Fall Closet
Stylish sweaters and suedes ahead.