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I've Been Looking for Pieces That Make My Wardrobe Work Harder—H&M Just Delivered
If there's one place that comes through for my wardrobe every season, it's H&M. These are the autumnal basics I've already got in my basket.
I'm going to let you in on a little fashion-editor secret: the pieces I get most excited about aren't always the ones that stop me mid-scroll. Quite often, they're the buys I know I'll reach for three times a week without even thinking about it: a really good pair of jeans, a cardigan that works over every top I own, a jacket that makes a very ordinary outfit feel like I've actually got dressed… that's where my head is at with H&M right now. There are some lovely trend-led pieces in the mix, but I'm more interested in the quiet wardrobe heroes that I'll wear constantly all season.
I've also been chatting to my fellow editors about what we're actually shopping for, and there seems to be a real appetite for clothes that make getting dressed easier, but that doesn't mean boring. I'm personally very into the idea of slightly sharper basics this season: a good coat over loose denim, a fitted knit with wide-leg jeans, a boxy shirt peeking out from under a jumper. H&M's current selection has plenty to play with, from the Wide Leg Trousers and new oversized shirts to super-sleek Premium Selection pieces in wool and cashmere. And, yes, I have already mentally planned several outfits around the Belted Twill Coat.
I've already bookmarked a few pieces for my own wardrobe, plus a few that have already caused a stir in our editorial Slack channel. These are the elevated autumn basics I think have the potential to become the pieces I'll wonder how I ever got dressed without, and I've got a feeling you'll have your own favourites, too.
Shop My Favourite Autumn Basics:
Humaa is the Junior Branded Content Editor at Who What Wear UK, specialising in trend-led beauty and fashion content. Previously an editor at Who What Wear US and British Vogue, she brings years of product-testing expertise. Off duty, she's working through her endless Kindle TBR.

