When I Wear COS, People Think It's Designer—28 Styles I'll Buy Next

This spring, I'm looking to build out a capsule wardrobe unlike any other. I recently traveled for an extended period of time, and I only brought out the basics. I've never had an easier time getting dressed and looking chic every single day. It was a "less is more" situation, and that's how I'm currently facing my shopping strategy. With this in mind, I'm targeting more affordable stores, and COS is most definitely one of them.

I recently got my hands on a COS coat and had strangers and friends ask me, "Who makes it?" I had the pleasure of letting them know that it's not designer, and they were all thrilled by that answer. Up next in my shopping cart are the 29 pieces below.

Associate Editor

Sierra Mayhew was always destined to work in fashion, but she didn't know it at first. Growing up with no choice but to wear a rotation of school uniforms and activewear, her love for fashion really blossomed when she moved away for college and was able to finally define her very own personal style. Shortly thereafter, she interned at Elle magazine and instantly knew that editorial was for her. After graduating from the University of Notre Dame, she worked for ShopBazaar, contributing regularly to Bazaar.com, and finally made her way to Who What Wear, where she is an associate editor. When she’s not working, you can catch her always trying to catch a flight, rollerblading through New York City traffic, or exploring the latest luxury vintage boutique.