We Summer in Europe—4 Trends We Predict Will Be Huge for 2024

There's truly nothing quite like a European summer, and if you're lucky enough to be experiencing it this year, just know I envy you. I tend to get my Euro travels out of the way in the spring before everything gets crowded, but the dream has always been to visit my favorite countries at the peak of summer. Whether or not I'll spend the season at home or in Europe is TBD, but I want to make sure that the European vibes follow me to where I'm going no matter what. I'm doing some digging and looking to find out which of the summer trends will be following the crowd that loves to travel.

No one frequents European summer destinations more the fashion community, so I knew instantly who to ask for the trend predictions. Something I noticed as soon as responses started coming in was the common theme of timeless pieces being at the forefront. Trends aren't something that quiet luxury European travelers are thinking about much, so if you're looking for a place to start, begin with anything that will be in your wardrobe for a long time. Below, find the four trends the fashion crowd will be buying for a European summer.

Chrissy Rutherford, Writer and Consultant

Chrissy Rutherford reading a book and wearing a bikini in Spain.

(Image credit: @chrissyford)

"I love a vintage sundress for a European summer, and I think Europe has some of the best vintage shopping around. Whenever I'm in Paris or Rome or even while I'm spending time in London, I love to hit secondhand stores. I'm still thinking about a vintage slip dress I didn't pull the trigger on last summer in Rome. When you find a vintage piece you love, just buy it, or else it will haunt you forever."

Shop vintage and vintage-inspired sundresses:

April Hennig, Chief Merchant at Moda Operandi

April Hennig from Moda Operandi in a black dress on vacation.

(Image credit: @aprilhennig)

"Sophisticated crochet is a summer holiday essential. I'm personally shopping for pieces with elevated design details and bold color combinations. It's one of the easiest fabrics to pack—no need to worry about wrinkling or calling the hotel desk 12 times to have a steamer sent up to your room."

Shop crochet:

Débora Rosa, Stylist and Brand Consultant

Débora Rosa in a white slip maxi dress on vacation.

(Image credit: @deborabrosa)

"Pop of red, cherry red, siren red, or burgundy red—it will be everywhere and will count as a neutral this summer. A lot of red shoes, bags, men's shirts. In any kind of form, just embrace it!"

Shop pops of red:

"Voluminous/statement skirts or dresses are going to be an important part of your summer wardrobe. Some with balloon details, lace, crochet, super long, and flowy."

Shop voluminous skirts:

Shop more Euro summer pieces:

This post was published at an earlier date and has since been updated.

Associate Editor

Sierra Mayhew was always destined to work in fashion, but she didn't know it at first. Growing up with no choice but to wear a rotation of school uniforms and activewear, her love for fashion really blossomed when she moved away for college and was able to finally define her very own personal style. Shortly thereafter, she interned at Elle magazine and instantly knew that editorial was for her. After graduating from the University of Notre Dame, she worked for ShopBazaar, contributing regularly to Bazaar.com, and finally made her way to Who What Wear, where she is an associate editor. When she’s not working, you can catch her always trying to catch a flight, rollerblading through New York City traffic, or exploring the latest luxury vintage boutique.