22 Expensive-Looking Shopping Picks From Uniqlo

If you're in the market for expertly crafted wardrobe essentials (which I always am), then you'll already be aware of just how excellent Uniqlo is. Known for both its quality and technical fabrics, the high-street giant has become a minimalist style haunt. That said, there's nothing basic about it. Over recent years, the brand has commanded additional fashion clout thanks in part to its collaborations with JW Anderson and Alexander Wang, putting it firmly on the radar of both editors and influencers alike.
Hannah Crosskey wears a cardigan and trousers from Uniqlo.
This winter, however, I think its collection is stronger than ever. With items from a host of chic outerwear (everything from cropped parkas to pea coats), any-occasion dresses and impossibly soft knitwear to off-duty flannel shirting and the most perfect-fitting jeans, I rarely cross Uniqlo's threshold without garnishing an armful of bags. Well, at prices usually sitting around the £30 to £40 mark, it's hard to contest.
Keep scrolling to shop my edit of the best pieces Uniqlo has to offer this season. If you're not already a convert, you soon will be.
Up next, eight winter-ready dress-and-boot combinations that always work.

Maxine Eggenberger is Who What Wear UK’s Deputy Editor and has over fourteen years of experience in fashion journalism. She been creating engaging and authoritative content for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, talent interviews self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their search and keyword planning, works closely with the fashion and beauty team on strategy and continues to pen many of her own articles. Prior to Who What Wear UK, Maxine's contributed to publications including Grazia, InStyle Marie Claire, Elle and Look, amongst others.
-
Shop 31 of This Week's Best New Arrivals
Buckle up.
-
I Went to Shop the Zara Sale But Got Distracted by These 27 New-In Buys and Never Looked Back
They are too good.
-
I'm Bored With My Closet—These 33 Chic Nordstrom Pieces Have the Power to Turn Things Around
Effortless and expensive looking is the vibe.
-
I Just Got Back From NYC, and Now, I Want to Order These 7 Trends From Reformation
My cart is very full.
-
Believe Me—You'll Still Want These 36 Items in 2026 (and '27 and '28)
Timeless with a capital T.
-
Let Me Cure Your Zara Fatigue One Chic Massimo Dutti Find at a Time
From summer-sale deals to brand-new arrivals.
-
A Rich-Looking Closet Is the Goal—31 Amazon Picks That Surprisingly Fit the Bill
Bring on the compliments.
-
There Are Over 500 Tops and Jeans at Zara, But Only These 32 Chic Picks Need Your Attention
I'll bet they'll sell out before July's over.