10 Fashion Brands Giving Back This Pride Month

Photo:

@alo

Pride Month is here! Every June, we come together to celebrate LGBTQ+ culture and to support LGBTQ+ rights, paying homage to the Stonewall uprising of 1969 in NYC—the catalyst of the gay liberation movement. In its 51st year, Pride continues to stand for activism, equality, freedom, and joy, and this year, plenty of brands are continuing the tradition of giving back to support the LGBTQ+ community.

Below, we're sharing the fashion brands offering their support to make a positive impact. From Teva to Madewell, if you're so inclined to put your dollars toward brands that are giving back, shop our picks.

Teva

This month, Teva releases a collection of all-gender rainbow sandals and accessories that proudly stand out in celebration of individuality and equality. To celebrate the launch and honor Pride Month, Teva will make a $35,000 donation to the Human Rights Campaign Foundation in support of the LGBTQ+ community.

Madewell

To celebrate Pride this year, Madewell has launched a collection of love-inspired graphic tees and selvage jeans with rainbow-finished edges. Fifty percent of the proceeds will go to the ACLU, whose mission is to maintain and advance civil liberties.

Alo

Alo's first-ever limited-edition Pride collection—Love Is Love—is comprised of hoodies, shorts, tanks, bags, and even a yoga mat, and 100% of sales go back to The Trevor Project, which provides crisis intervention and suicide prevention services to LGBTQ+ and questioning individuals.

COS

In collaboration with London-based artist Coco Capitán, COS has created a capsule T-shirt collection (available later in June) and is reissuing its limited-edition Repurposed Cotton Tote, which features the colors of the LGBTQ+ rainbow flag in recognition of Global Pride 2021 and to celebrate the diversity of the community. All proceeds from the purchases will be donated to regionally selected charities worldwide. For North America, this will be The Trevor Project, with a minimum donation of $50,000.

Reebok

To honor and stand in solidarity with the TGNCI communities, Reebok is donating $75,000 to the Sylvia Rivera Law Project, a legal organization that serves low-income individuals and people of color who are transgender, intersex, and/or gender nonconforming.

DKNY

DKNY has teamed up with the Hetrick-Martin Institute (HMI), America's oldest and largest LGBTQ+ youth services organization that provides empowerment, education, and advocacy in the NYC area and beyond. DKNY developed a capsule in support of HMI that includes a unisex tee and tank proudly declaring, "Ask me about my pronouns" in bold, ombré rainbow.

Radley

Radley is a proud supporter of the LGBTQ+ community, and to kick off Pride Month, the brand is introducing its brand-new Pride Tote. Twenty percent of the proceeds will be donated to Stonewall to support queer advocacy, awareness, and empowerment programs.

Abacaxi

In honor of June's Pride Month, South Asian Queer designer Sheena Sood of Abacaxi launches her Fight the System limited-edition capsule consisting of a T-shirt, fanny pack, scrunchie, and mask. Ten percent of proceeds from this capsule will go to OutRight Action International, an NYC-based organization fighting for the human rights of LGBTQ+ people around the world. 

Bombas

Bombas's Pride collection celebrates the diverse experiences, stories, and intersectionalities within the LGBTQ+ community. This year's line is comprised of products for the full family (adult, youth, and baby). Staying true to the Bombas mission ("one purchased = one donated"), for every Pride item purchased, a specially designed item will be donated to someone in need within the LGBTQ+ community through three Bombas Giving Partners, including Casa RubyMozaic, and Transgender Resource Center of New Mexico.

Skagen

In celebration of Pride 2021, Skagen is partnering with InterPride and donating $25,000 to its mission.

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