I scroll through a lot of retail sites every day as I'm doing market research for various stories. What excites me most? I love finding new releases at go-to shops and uncovering the special gems that could become wardrobe staples. And this season, the new arrivals at H&M and Zara are particularly strong.
The offering at both retailers is full of pieces that could become front-runners in many wardrobes. I'm talking about pieces with saturated hues and modern tailoring, for instance, that are in line with this year's top fall trends. For those of you who want to stick to the basics this fall, Zara and H&M also have a range of elevated, highly versatile staples like loose jeans and cute cardigans. So if you're looking for a bit of shopping inspiration, keep scrolling to check out the new H&M and Zara items that I think will be big hits this season.
H&M
Into this longline silhouette.
Can't go wrong with a white, oversize button-down shirt.
Chic.
Talk about modern tailoring.
This vest-over-a-tee look is so cute.
Wide-leg jeans are a go-to for many fashion people.
Fresh fall boots.
The zip hem is a nice touch.
These slingbacks are very elevated.
This dress would also look great with jeans for a denim-on-denim vibe.
Feeling the fall vibes here.
Comfy dress.
these pants are so sharp, especially with the matching vest.
Cable-knit is a key detail this season.
Another cozy cardi.
Zara
Saturated hues are where it's at this fall.
A wonderful shirt.
I'm feeling this contrasting stitching.
Another beautiful, bold hue.
This lightweight jacket is ideal for fall layering.
Distressed jeans for the win.
Eye-catching.
The draping here is stunning.
Make that statement.
Sleek.
Not your average sweater.
Pretty ribbed skirt.
Adorable jacket.
These flats look so expensive.
Spot on.
Next, check out more chic fall picks.
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If You’re Closet Needs an Update, Bring It to Life With These New Items From H&M, Old Navy, & MangoYou're due for a winter wardrobe refresh.
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I Have a Major Case of the Shoppies—Everything Worth Buying Right Now, IMOFrom Zara to Alaïa.
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This Chic Sweater Style Is Guaranteed to Make Any Winter Outfit Look More ExpensiveHere's to a stylish beginning to 2026.
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This Denim Wash Will Have You Looking Like a Fashion Person This WinterThese jeans make any outfit look more expensive.
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Hot Stuff! Zara x Ludovic de Saint Sernin Is Sexy, Chic, and Guaranteed to Sell Out by December 1Shop the collaboration inside.
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My Mom Is 56, and I'm 22—29 Chic Zara Finds We're Loving RNSee the rich-looking pieces inside.
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Sophisticated Women in Paris, New York, and London Will Be Wearing These Luxury Items All Holiday SeasonBeads! Velvet! Satin!
