I scroll through a lot of retail sites every day as I'm doing market research for various stories. What excites me most? I love finding new releases at go-to shops and uncovering the special gems that could become wardrobe staples. And this season, the new arrivals at H&M and Zara are particularly strong.
The offering at both retailers is full of pieces that could become front-runners in many wardrobes. I'm talking about pieces with saturated hues and modern tailoring, for instance, that are in line with this year's top fall trends. For those of you who want to stick to the basics this fall, Zara and H&M also have a range of elevated, highly versatile staples like loose jeans and cute cardigans. So if you're looking for a bit of shopping inspiration, keep scrolling to check out the new H&M and Zara items that I think will be big hits this season.
H&M
Into this longline silhouette.
Can't go wrong with a white, oversize button-down shirt.
Chic.
Talk about modern tailoring.
This vest-over-a-tee look is so cute.
Wide-leg jeans are a go-to for many fashion people.
Fresh fall boots.
The zip hem is a nice touch.
These slingbacks are very elevated.
This dress would also look great with jeans for a denim-on-denim vibe.
Feeling the fall vibes here.
Comfy dress.
these pants are so sharp, especially with the matching vest.
Cable-knit is a key detail this season.
Another cozy cardi.
Zara
Saturated hues are where it's at this fall.
A wonderful shirt.
I'm feeling this contrasting stitching.
Another beautiful, bold hue.
This lightweight jacket is ideal for fall layering.
Distressed jeans for the win.
Eye-catching.
The draping here is stunning.
Make that statement.
Sleek.
Not your average sweater.
Pretty ribbed skirt.
Adorable jacket.
These flats look so expensive.
Spot on.
Next, check out more chic fall picks.
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I Work in Fashion—These Are the 10 Fall Investment Pieces I *Know* Are Worth ItSee what made my list.
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Digging Through Zara Is Not For The Faint Of Heart—Skip The Work & Check Out These 42 New StylesThe perfect fall transitional weather finds.
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My Mom Only Shops Affordable Fashion—I Sent Her These 27 Chic Rich-Looking Pieces for Fall 2025Everything is under $100.
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Everything Who What Wear Editors Saw, Wore, Did, and Ate During NYFWLet's dive in, shall we?
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Paris Hilton's World: Her Pink Motorola Razr, Favorite Y2K Looks, and What 11:11 Media Means to HerA glimpse into the life of this savvy entrepreneur.
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My Mom Only Shops at T.J. Maxx and Marshalls—Here's What She Sent Me to Buy for Fall 2025She had me at under-$100 Uggs and Levi's.
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The New Elite Way to Shop Is Off the Grid and Invite OnlyIf you know, you know.
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I Just Started Investing—31 Chic Pieces That Will Have Me Dressing the PartEffortless and elevated is the goal.
