I Get Excited About New Releases—These H&M and Zara Items Will Be Hits

I scroll through a lot of retail sites every day as I'm doing market research for various stories. What excites me most? I love finding new releases at go-to shops and uncovering the special gems that could become wardrobe staples. And this season, the new arrivals at H&M and Zara are particularly strong.

The offering at both retailers is full of pieces that could become front-runners in many wardrobes. I'm talking about pieces with saturated hues and modern tailoring, for instance, that are in line with this year's top fall trends. For those of you who want to stick to the basics this fall, Zara and H&M also have a range of elevated, highly versatile staples like loose jeans and cute cardigans. So if you're looking for a bit of shopping inspiration, keep scrolling to check out the new H&M and Zara items that I think will be big hits this season.



Next, check out more chic fall picks.

Bobby Schuessler
Market Director

Hey, there. Bobby here. I've been working as a fashion writer in the industry for over a decade, contributing to various websites and brands such as Refinery29, Men's Health, and of course, Who What Wear. I've spent many years at Who What Wear, currently acting as the senior market editor where I source the coolest and chicest items at our favorite stores to help you, dear readers, build your version of the perfect wardrobe. While I lived in NYC and L.A. for a while, I actually now live in Boston. Sure, I've changed locations, but my fashion perspective remains the same, as I tend to reach for those classic basics with a twist (think slouchy moto jackets, trendy joggers, and the like). When I'm not writing or talking about fashion, you can often find me catching up on my favorite Bravo shows (Vanderpump Rules and The Real Houswives of New York City are my favorites) or sipping my signature cocktail—a vodka martini with a splash of cranberry and a twist.