40 Items to Buy from H&M if Your Vibe Is The Row but Your Budget Is Under $100


(Image credit: @tylynnguyen)

Quiet luxury is the buzz term of the moment—a phrase that embraces a "less is more" approach to dressing—with an emphasis on minimalist, understated elegance. One brand that embodies this aesthetic is The Row. Mary-Kate and Ashley have created one of the most sought-after luxury labels, renowned for their exquisite fabrics, impeccable details, and clean, simplistic silhouettes. The brand exudes a relaxed and timeless elegance that the fashion elite can't get enough of.

While there's no doubt that The Row's quality and unique designs are reflected in its pricing, that doesn't mean you can't emulate the vibe on a tighter budget. This week, while perusing H&M, I found a handful of classic summer styles that exude that quiet-luxury aesthetic. So, of course, I had to share!

Keep scrolling below for my selection of chic and budget-friendly H&M pieces that embody The Row's vibe—all under $100.

Next, 43 Under-$100 Zara, H&M, and Nordstrom Items That Look Like Pure Luxury.

Judith Jones
Senior Fashion Market Editor

Judith Jones is the senior fashion market editor at Who What Wear who specializes in shopping content and trend stories with high-affiliate impact. She shares the coolest, most desirable fashion market finds and brands for every budget. Previous to working in fashion, Judith worked as a TV host on the PBS travel show Globe Trekker (airing on Netflix and Amazon Prime) sharing her passion for travel and culture.