35 Fall Finds Your Fiscally Smart, Always Stylish Fashion Friend Swears By

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(Image credit: @frannfyne)

We all have that impeccably stylish friend who somehow can always afford a new outfit. Whether you're actually that friend or you're just an admirer, the allure of a stylish, cool bestie doesn't just come by chance. More than likely, they're constantly on the hunt for the most luxe-looking clothing that doesn't cost an arm and a leg.

Given that the anti-trend, quiet-luxury movement still remains strong, it feels like looking rich these days without actually being rich is a party trick. Now that some of my favorite retailers like H&M, Zara, and Nordstrom have expanded their subdued stealth wealth-esque styles that come in well under $200, everyone can get the look for a whole lot cheaper. 

Now that fall is here and the season to spend money is coming to a close (no more Hot Girl Summer!), adopt the cool-girl mentality by shopping these 35 finds that look expensive without the hefty price tag.

Assistant Shopping Editor
Ana Escalante is an award-winning journalist and Gen Z editor whose work ranges from dissecting size inclusivity at fashion week to discussing how American Girl Doll meme accounts are the the answer to society's collective spiral. She's covered it all: Queen Elizabeth II's corgis, Roe v. Wade frontline protests, and the emergence of jorts (or jean shorts for the uninitated). At Who What Wear, Ana is responsible for delivering smart, insightful, personality-driven shopping guides and trend features for a digital-first generation.

Before joining Who What Wear, Ana was Glamour magazine's editorial assistant, where she focused on daily news and special packages, including leading the brand's 2022 Met Gala coverage. For more than half a decade, she has covered style, beauty, and digital culture for publications such as Paper magazine, Harper's Bazaar, Vogue Japan, and Allure, among others. Ana has been called a rising star in media by publications such as Nylon and Teen Vogue. (Her mother, meanwhile, calls her "the coolest person" she knows.)