If You Thought These Under-$100 Finds Were Designer, I Wouldn't Blame You

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(Image credit: @deborabrosa)

I'm not going to lie. I like my outfits to look expensive. Give me a Loro Piana– and Prada-filled wardrobe any day. I may not have the budget for daily designer looks, but I do, however, have a great eye for stylish fashion items that look expensive but aren't. (There's a reason I'm a fashion market editor.) This week, I did what I do best and scoured through all our favorite online brands, designers, and retailers to bring you the crème de la crème of seasonal buys that not only look expensive but are also fashion-forward. Best of all, every piece carries a price tag of $100 or under. Take a look below as I share my absolute favorite luxe-looking finds you won't regret buying this season. If you think these affordable pieces—from chic boots to elevated basics and luxe accessories—look designer, I wouldn't blame you.

Judith Jones
Senior Fashion Market Editor

Judith is the senior fashion market editor at Who What Wear and has worked in fashion for nearly a decade. Judith started on the Shop Who What Wear team, creating content and managing a team of merchandisers for the Who What Wear shopping app. She later crossed over to the editorial team, where she shares the coolest, most desirable fashion market finds and brands in her shopping-focused stories and social takeovers. She has become one of the top affiliate earners during her six plus years at Who What Wear. Before working in fashion, Judith was a TV host on the PBS travel show Globe Trekker (airing on Netflix and Amazon Prime) and shared her passion for travel and food. She studied at the prestigious London Academy of Dramatic Arts as well as Stella Adler Studio of Acting in New York. She later studied fashion merchandising and design, which laid the foundation for her career in fashion.


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