I Rarely Shop on Amazon, But These 29 Luxe-Looking Finds Just Might Convert Me

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(Image credit: @smythsisters)

As an editor who spends way too much time browsing my favorite brands and retailers for the chicest finds, I have to admit Amazon isn't at the top of that list. Sure, I'll browse Amazon when I'm in search of new kitchen utensils or electronics for my apartment, but rarely am I shopping on the massive retailer for my day-to-day wardrobe, especially for finds that look (and feel) expensive. So, naturally, when I went on the website last week in search of holiday decorations and ended up on the womenswear section, I didn't expect to come face-to-face with so many chic, affordable, rich-looking finds. 

From can't-miss leather boots to cozy sweaters that I swear look designer, shop the best 29 Amazon finds that have converted me into a full-on Amazon-fashion lover. Fingers crossed you won't do as much damage as I did scrolling through these utterly chic items.

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Assistant Shopping Editor

Ana Escalante is an award-winning journalist and Gen Z editor whose work ranges from dissecting size inclusivity at fashion week to discussing how American Girl Doll meme accounts are the the answer to society's collective spiral. She's covered it all: Queen Elizabeth II's corgis, Roe v. Wade frontline protests, and the emergence of jorts (or jean shorts for the uninitiated). At Who What Wear, Ana is responsible for delivering smart, insightful, personality-driven shopping guides and trend features for a digital-first generation.Before joining Who What Wear, Ana was Glamour magazine's editorial assistant, where she focused on daily news and special packages, including leading the brand's 2022 Met Gala coverage. For more than half a decade, she has covered style, beauty, and digital culture for publications such as Paper magazine, Harper's Bazaar, Vogue Japan, and Allure, among others. Ana has been called a rising star in media by publications such as Nylon and Teen Vogue. (Her mother, meanwhile, calls her "the coolest person" she knows.)