Every Fashion Girl Just Started Following This Instagram Account


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Emma Watson has become a champion of sustainable clothing, making it her mission to bring awareness to the cause over the past few years. As she embarks on her Beauty and the Beast press tour, she's taking it a major step further by launching an aptly named Instagram account: The Press Tour. The account was created to share the eco-friendly looks she wears while promoting the highly anticipated film. Watson has posted three ensembles thus far, each with thorough descriptions of what she's wearing and what makes each piece sustainable (e.g. a custom Louis Vuitton dress made of recycled plastic water bottles).

It remains to be seen whether or not Watson will keep the account going post–Beauty and the Beast, but given that the account has racked up 277,000 followers (and counting) in just two days, we'd be surprised if she didn't.

Keep scrolling to see Emma Watson's first posts to her new Instagram account and shop pieces from one of our favorite sustainable brands, Reformation, below!