Emma Watson has become a champion of sustainable clothing, making it her mission to bring awareness to the cause over the past few years. As she embarks on her Beauty and the Beast press tour, she's taking it a major step further by launching an aptly named Instagram account: The Press Tour. The account was created to share the eco-friendly looks she wears while promoting the highly anticipated film. Watson has posted three ensembles thus far, each with thorough descriptions of what she's wearing and what makes each piece sustainable (e.g. a custom Louis Vuitton dress made of recycled plastic water bottles).
It remains to be seen whether or not Watson will keep the account going post–Beauty and the Beast, but given that the account has racked up 277,000 followers (and counting) in just two days, we'd be surprised if she didn't.
Keep scrolling to see Emma Watson's first posts to her new Instagram account and shop pieces from one of our favorite sustainable brands, Reformation, below!
Bonjour Paris! Coat is from @stellamccartney, the world's first luxury brand that is committed to producing products that do not use leather, skins, feathers or fur. Instead, Stella has spent years developing ways of using materials such as regenerated cashmere, recycled fabrics, organic cotton and forest-friendly fabrics. Jumper is from @filippa_k, a Swedish brand committed to four Rs: reducing, repairing, reusing and recycling. Tee by @boodywear, a brand that produces basics made with certified organic bamboo, produced using computerised 3D knitting, so no fabric is wasted. Its factories are zero-waste and have a closed loop system to stop any water being wasted. Shoes are @goodguysdontwearleather. The brand doesn’t use any animal products in its collections. Fashion info verified by @ecoage #ecoloves
Tonight was the first ever public screening of @beautyandthebeast! We were so happy to surprise the audience in Paris and say “bonjour” in person, especially as this is the country where it was created and Belle’s place of birth ???????????? Laura Kim and Fernando Garcia, the new Co-Creative Directors of @oscardelarenta, created this Jacobian flower-embroidered duchesse satin bustier with an organic silk faille sash and organic wool trousers as part of their first collection. The entire look was made in-house at Oscar de la Renta’s NYC atelier ❤ @burberry pumps handmade in Italy with organic silk. Fashion info verified by @ecoage #ecoloves
Today was a brilliant day of interviews, press conferences and photoshoots for @beautyandthebeast in France. We snuck out of the junket and onto the roof of the hotel to capture these shots against the beautiful Paris skyline. Custom @louisvuitton dress designed by @nicolasghesquiere. The dress fabric is Newlife recycled polyester, created from used plastic bottles. These are sourced, mechanically processed and spun into yarns in Italy, with a fully traceable supply chain. This saves energy and reduces CO2 emissions compared to creating brand new polyester fibre. The arm band was created in a carbon-neutral mill. Dress validated by @ecoage #ecoloves
Next up, find out the one thing Emma Watson wouldn't wear in Beauty and the Beast.