Okay, But These 31 Urban Outfitters Items Are Wardrobe Game Changers

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last updated In Buying Guides

I'll admit it. I have been sleeping on Urban Outfitters lately. I had written the retailer off and hadn't given its website a good deep dive in a while, so I thought it was time to dip my toe back into shopping at Urban. After all, we all know about the TikTok-viral UO bustier top that has become one of Gen Z's favorite buys, so I figured there have got to be things that could help me step up my style game. To my surprise, I found so many pieces that grabbed my attention, including great swim, super-trendy shoes, fun tops for summer, and dresses that needed to be in my closet like yesterday. Not only was I surprised by the number of items I found and loved, but I also found several brands that I love to wear such as For Love & Lemons and VDM the Label. Urban Outfitters has really stepped it up lately. 

Keep scrolling to see the items from Urban I'm loving right now.

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Grace O'Connell Joshua
Assistant Editor

Originally from Chicago, Illinois, Grace has always been a lover of all things fashion and beauty. Upon receiving her first degree in visual communications from FIDM in Los Angeles, she moved to New York City and continued her education at LIM College, majoring in fashion media with a minor in society and culture. Grace has worked for PhotoBook magazine, Insider, and Harper's Bazaar. As a writer, Grace has had pieces published covering topics including racial justice, fashion, politics, and current events. As the previous assistant shopping editor at Who What Wear, Grace loves finding the best buys out there for the WWW readers.