Okay, But These 31 Urban Outfitters Items Are Wardrobe Game Changers
I'll admit it. I have been sleeping on Urban Outfitters lately. I had written the retailer off and hadn't given its website a good deep dive in a while, so I thought it was time to dip my toe back into shopping at Urban. After all, we all know about the TikTok-viral UO bustier top that has become one of Gen Z's favorite buys, so I figured there have got to be things that could help me step up my style game. To my surprise, I found so many pieces that grabbed my attention, including great swim, super-trendy shoes, fun tops for summer, and dresses that needed to be in my closet like yesterday. Not only was I surprised by the number of items I found and loved, but I also found several brands that I love to wear such as For Love & Lemons and VDM the Label. Urban Outfitters has really stepped it up lately.
Keep scrolling to see the items from Urban I'm loving right now.
Next, check out these shopping guides.
Originally from Chicago, Illinois, Grace has always been a lover of all things fashion and beauty. Upon receiving her first degree in visual communications from FIDM in Los Angeles, she moved to New York City and continued her education at LIM College, majoring in fashion media with a minor in society and culture. Grace has worked for PhotoBook magazine, Insider, and Harper's Bazaar. As a writer, Grace has had pieces published covering topics including racial justice, fashion, politics, and current events. As the previous assistant shopping editor at Who What Wear, Grace loves finding the best buys out there for the WWW readers.
-
My Mom Only Shops Affordable Fashion—I Sent Her These 27 Chic Rich-Looking Pieces for Fall 2025
Everything is under $100.
-
Everything Who What Wear Editors Saw, Wore, Did, and Ate During NYFW
Let's dive in, shall we?
-
Paris Hilton's World: Her Pink Motorola Razr, Favorite Y2K Looks, and What 11:11 Media Means to Her
A glimpse into the life of this savvy entrepreneur.
-
My Mom Only Shops at T.J. Maxx and Marshalls—Here's What She Sent Me to Buy for Fall 2025
She had me at under-$100 Uggs and Levi's.
-
The New Elite Way to Shop Is Off the Grid and Invite Only
If you know, you know.
-
I Just Started Investing—31 Chic Pieces That Will Have Me Dressing the Part
Effortless and elevated is the goal.
-
I Shopped so You Don't Have to—the Ultimate Fashion-Editor Fall 2025 Wish List
It-girl fall has arrived.
-
The Refined Edit: 32 Luxury Finds on Sale at Saks
Starting at just $58.