I'm Not in the Business of Gatekeeping—Every Fall Find You Need to See

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(Image credit: Courtesy of Reformation; Courtesy of Anthropologie; Courtesy of & Other Stories; Original Illustration by Mira Thekdi)

As much as I'd love an overhaul of my wardrobe and beauty collection every time a new season rolls around, this fall, I'm committed to my budget. Adding a new sweater, accent coat, or fresh pair of ballet flats into my existing wardrobe can be the catalyst I need to come up with new outfit ideas. My online shopping cart with 35,972 new arrivals can, and will, be pared down to just the essentials. Take my beauty routine, for example. I don't need to purchase a brand-new foundation just because the air is drier. I can purchase one serum to help hydrate my skin for better application. Did I just girl-math my way into going on a shopping spree? Maybe. But I swear the following items are just the tweaks you need to feel refreshed for fall. Keep scrolling to shop my top finds of the week.

New Clothing Arrivals 

Shoes & Accessories 

Beauty Buys

Natalie Gray Herder
Editor, Branded Content

Natalie Gray Herder is an Editor on the branded content team at Who What Wear. Originally from Los Angeles, Natalie decided to make the move to NYC after graduating from Loyola Marymount University in 2019. She is an avid researcher, reader, and explorer in and out of the office. She is inspired by the street style of her fellow New Yorkers and her laid-back roots in California.