Dior's saddle bag was first created by John Galliano for his S/S 01 collection for Dior, and it quickly became a regular feature on Perez Hilton, along with Swarovski-encrusted Sidekicks, Von Dutch caps and Venti Starbucks. It girls such as Paris Hilton and Mischa Barton all carried this saddle bag with the signature D clip, and Carrie Bradshaw often wore a particularly gaudy scarf-print version on Sex and the City.
In the early 2000s, an item was elevated to It status if it was worn by the TMZ crowd—think Lindsay Lohan, Nicole Richie, Mischa Barton—snapped on a shopping trip to Kitson or heading into a Hollywood club. In 2018, It bags are born on Instagram rather than paparazzi pictures. On 18 July, Maria Grazia Chiuri re-introduced the saddle to Dior, and in less than six months it has become the second most in-demand bag of the year.
"The Saddle Bag is a bag that is worn in exactly the same way as a shirt or jacket, and it's so comfortable to wear with its long strap that you almost forget it's there," Chiuri said of the iconic bag in a statement from the house. "The Saddle Bag is also practical because it allows you to carry everything you need with you. It's for this reason that I wanted it larger and more robust, but also very colorful, embroidered or with beaded fringe, because, like a chameleon, it adapts to all situations."