These Brands Are Dedicated to Helping in the Age of the Coronavirus

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(Image credit: Courtesy of Christy Dawn )

A few weeks back, I began to wonder how the fashion industry would respond to the mass upheaval happening in the world. I got my first response when Christian Siriano announced he’d be personally making masks to address the shortage in New York City. Since then, we’ve shifted our own editorial strategy, and fashion-industry leaders have taken up arms to address the toll COVID-19 has taken on employment, the healthcare system, and life itself. As the world changes before our eyes, we as consumers have the power to re-envision what our world will look like and what brands to support and rally behind.

Who wouldn’t want to support the brands that are creating coalitions, maintaining employment, investing in small businesses, and even opening their factories to produce essential medical supplies like face masks? Why wouldn’t we want to consume more consciously and support all those in need during this time? So ahead, we’re shedding light on the fashion brands and retailers that have donated during the crisis (totaling upward of $70 million and 700,000 masks) so that if you do choose to shop during this time, you know what your money is going toward.

AG Jeans

Burberry

BVLGARI

Caleres

Calzedonia

Chanel

Coty

Christy Dawn

Cult Gaia

Dior

Dolce Vita

Dyson

Eileen Fisher

Estée Lauder

Fendi

Fresh

Giorgio Armani

Gucci

Hermès

H&M

J.Crew

Kate Spade

Kendra Scott

Knix

Levi's

Louis Vuitton

MAC Cosmetics

Michael Kors

Moncler

Nili Lotan

Nordstrom

OOKIOH

Prada

Pyer Moss

Ralph Lauren

Reformation

Revolve

Saks Fifth Avenue

Sandro

Sephora

Target

Tiffany & Co.

Tory Burch

Universal Standard

Vince

Next: Shop to Make a Difference: Small Brands We're Supporting Now

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Jasmine Fox-Suliaman
Editor

Jasmine Fox-Suliaman is a fashion editor living in New York City. What began as a hobby (blogging on Tumblr) transformed into a career dedicated to storytelling through various forms of digital media. She started her career at the print publication 303 Magazine, where she wrote stories, helped produce photo shoots, and planned Denver Fashion Week. After moving to Los Angeles, she worked as MyDomaine's social media editor until she was promoted to work across all of Clique's publications (MyDomaine, Byrdie, and Who What Wear) as the community manager. Over the past few years, Jasmine has worked on Who What Wear's editorial team, using her extensive background to champion rising BIPOC designers, weigh in on viral trends, and profile stars such as Janet Mock and Victoria Monét. She is especially interested in exploring how art, fashion, and pop culture intersect online and IRL.