I'm a 22-Year-Old Fashion Editor and Swear by These 6 Stylish Brands

Since I landed my job here at Who What Wear a few months after graduating college, I've been revamping my wardrobe to carry me into my next phase in life. Since we're still working from home, I haven't gotten too carried away with the shopping, but have been shifting my focus on investing in pieces that fit my new job and lifestyle, all while trying to stick to a budget and not (completely) break the bank. 

While in college I ran after what was affordable and trendy, post-graduation I've spent more time thinking through each purchase, and before I hit the "check-out" button, I reflect on if it's something I'd want hanging in my closet or if it's something that would end up collecting dust after being worn once or twice. In my journey, the brands below have been what I've been relying on recently to create a chic and polished work wardrobe that still meets my levels of comfort, style, and price-point. You're probably familiar with them, but they're well-loved for a reason. They're just that good, and I'll be sticking to using them throughout my 20's.


I love Aritzia for its special basics that I know I'll turn to time and time again. The brand's SuperPuff has been a lifesaver in the cold, and the Melina pants constantly sell out for a good reason.



(Image credit: @thatgirlyusra)

I've been living in Reformation's loungewear, and wash after wash they still retain their softness and quality. They know how to make pieces that are not only trend-forward but elevated enough to be considered timeless in my closet.

Who What Wear Collection


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Even before I worked as an editor here, I was a huge fan of the Who What Wear Collection. The pieces are approved by our team and come at a solid price point, so what more could you want?

Lisa Says Gah


(Image credit: @thatgirlyusra)

Whenever I'm looking to splurge on a fun piece or a one by a smaller designer, I look to Lisa Says Gah. Every piece I've bought from them is so special to me and brings me joy whenever I wear it. 

Vestiaire Collective

I may not have the money to buy a brand-new designer bag, but that doesn't mean I can't do a deep dive search on vintage options. Vestiaire Collective has been my favorite. I landed my dream Gucci Jackie bag on the site for under $300.



(Image credit: @thatgirlyusra)

This is a no-brainer. I try not to shop at Zara too often because it can be addicting with the constant drops, but when I really fall in love with a trend that I want to incorporate into my wardrobe, I turn to the retailer. Plus, the pieces I've bought from Zara have held up in my closet for years, so I know it won't be something I'll have to replace soon. 



(Image credit: @thatgirlyusra)

I used to hoard jeans like no tomorrow, but now I have a few that I rely on and my most recent purchases have been Levi's. They're one of the few pairs of jeans that fit me in all the right places, hence why I keep going back to them for my outfits. 

Associate Fashion Editor
Yusra Siddiqui is an editor who resides in New Jersey but bounces between the suburbs and NYC. (She's a Jersey girl at heart.) After interning at Who What Wear in 2019, she found her way to the team after graduating from LIM College in 2022 with a fashion media degree. She's also spent time writing and working for publications such as Fashionista, Coveteur, and Nylon, but she always knew that Who What Wear was where she was meant to be. When she's on the job, she's perusing runway shows, analyzing the latest thing fellow Gen Zers are up to on the internet, and sharing what she can about the modest-fashion market. You can also catch her dabbling in entertainment, talking about the costume choices of the latest Netflix series or diving deeper into how the plotline affects the viewers in a myriad of ways. Lastly, she likes to create content for Who What Wear's TikTok. Her personal time is spent doing similar but also different things—deep diving into almost every new TV show (Bridgerton, Gilmore Girls, and Stranger Things are favorites), planning her next local getaway (whenever that may be), and reading the latest Emily Henry or Sally Rooney novel in one sitting.