I'm a Shopping Editor, and These Are My Top 3 Stores to Shop for Winter Basics

As a shopping editor, naturally, it's in my job description to sit in front of my computer and stare at pretty things all day. From luxe-looking, under-$100 finds to chic runway-inspired pieces, it is literally my job to shop. So when I tell you something is actually worth your money after looking at hundreds of products a day, I mean it.
In between all the statement coats and fun accessories this winter, I'm relying on my tried-and-true arsenal of everyday basics to hold me together. Whether it's cozy sweaters you can wear with anything under the sun or timeless coats ideal for any occasion, there are usually three stores I turn to first when I'm looking to pick up an item or two guilt-free.
Below, shop the best winter basics (with most coming in under $200!) from H&M, Shopbop, and Nordstrom. Don't get mad at me if you scroll through my curated list and end up buying everything on here!
H&M
Nordstrom
Shopbop

Ana Escalante is an award-winning journalist and Gen Z editor known for her sharp takes on fashion and culture. She’s covered everything from Copenhagen Fashion Week to Roe v. Wade protests as the Editorial Assistant at Glamour after earning her journalism degree at the University of Florida in 2021. At Who What Wear, Ana mixes wit with unapologetic commentary in long-form fashion and beauty content, creating pieces that resonate with a digital-first generation. If it’s smart, snarky, and unexpected, chances are her name’s on it.
-
The Refined Edit: 32 Luxury Finds on Sale at Saks
Starting at just $58
-
I Shopped so You Don't Have to—the Ultimate Fashion-Editor Fall 2025 Wish List
It-girl fall has arrived.
-
Editor Instincts Activated: We're Grabbing These 18 Fall Pieces Before Everyone Else Does
Run, don't walk.
-
I'm an NYC Shopping Editor—I Can't Stop Thinking About These 31 Rich-Looking Fall Finds From Nordstrom, Zara, and H&M
Did I mention they're under $250?
-
I Live in Murray Hill—Here Are the 8 Places I Like to Shop for a Fashionable Fall Closet
Stylish sweaters and suedes ahead.
-
Fashionable Clothing Ahead—28 Chic Fall Picks From Zara, Nordstrom, J.Crew, and Shopbop
From sweaters to jackets.
-
What to Buy for Fall If You Don't Want to Regret It Next Year (or the Year After)
Investments only.
-
The Top 10 Things to Buy This September If You Want Cooler Outfits and More Compliments
Fall is in full swing.