I'm a Shopping Editor, and These Are My Top 3 Stores to Shop for Winter Basics
As a shopping editor, naturally, it's in my job description to sit in front of my computer and stare at pretty things all day. From luxe-looking, under-$100 finds to chic runway-inspired pieces, it is literally my job to shop. So when I tell you something is actually worth your money after looking at hundreds of products a day, I mean it.
In between all the statement coats and fun accessories this winter, I'm relying on my tried-and-true arsenal of everyday basics to hold me together. Whether it's cozy sweaters you can wear with anything under the sun or timeless coats ideal for any occasion, there are usually three stores I turn to first when I'm looking to pick up an item or two guilt-free.
Below, shop the best winter basics (with most coming in under $200!) from H&M, Shopbop, and Nordstrom. Don't get mad at me if you scroll through my curated list and end up buying everything on here!
H&M
H&M's low-cost, high-joy jeans have to be some of my favorites on the market.
This holey sweater might not be the best at protecting you in sub-20ºF temperatures, but it sure does look good.
All of the cool girls this year are wearing oversize faux-fur coats with simple tights underneath—if you're looking to add this version of the maximalist's coat into your wardrobe, look no further.
Nordstrom
These are just baggy enough to feel like Bella Hadid would wear them.
Nordstrom's luxe selection of cashmere knits has to be one of our team's best finds of the year.
Keep your neck warm but your arms cool in this beloved Reformation vest.
This chocolate miniskirt feels so rich when styled with some classic items like slouchy sweaters and sleek leather ankle boots.
These pants have to be one of my personal favorite items that I bought this year.
Shopbop
The double waistband on this is making my fashion-editor heart soar.
No hesitation to buy this swoon-worthy sweater.
An absolute must if you're looking to stay casual, cozy, and chic this season.
This nipped-in waist gives off major Schiaparelli vibes.
Aren't you glad you kept scrolling so you wouldn't miss this adorable knit dress?
French girls everywhere are obsessed with these elevated jackets and cardigans.
Ana Escalante is an award-winning journalist and Gen Z editor known for her sharp takes on fashion and culture. She’s covered everything from Copenhagen Fashion Week to Roe v. Wade protests as the Editorial Assistant at Glamour after earning her journalism degree at the University of Florida in 2021. At Who What Wear, Ana mixes wit with unapologetic commentary in long-form fashion and beauty content, creating pieces that resonate with a digital-first generation. If it’s smart, snarky, and unexpected, chances are her name’s on it.
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